"Punchy phrase. No X." "An open engine. Room to make it your own. "Same scene. Same instant. The same explosion. A different atmosphere." "A few things to know. The short answers."

Why is it always the same? What awful post-training, or synthetic data training pipeline, or RLHF gone wrong, produced this homogenised, low variety slop style? And it's totally possible for LLMs to write actually decent or at least varied prose and I would think Anthropic (or OpenAI) has the resources to fix the issue, they just choose not to.

Marketing copy wasn't this homogenous prior to LLMs, unless my memory fails me.

Like when you were a kid goofing around with some art supplies and you tried to mix every color of crayons, markers, watercolors, and/or colored pencils together to be both anything and everything all at the same time: It's just a sea of homogeneous brown yuck.

That homogenized yuck might work for code that is ultimately interpreted by a machine and that performs some kind of human-described function, but in writing (and in menu boards) it's just highly-emphatic sludge.

That _is_ the problem: ostensibly serious writing laced with marketing / clickbaity patterns is off-putting.

It's quintessential ai slop.

But that's fine, because nobody forced me to read it, so I'm unbothered.