Not sure if it was the only cause, but in a month since then, conversion rates 2x'd (~100/mo to ~250/mo), while % of cancel/refund requests have stayed the same.
Then again, the lobbying and resistance from Chrome must be unreal because it would be pretty huge blow for them to enable such setting.
It's a really big chunk.
We will see a patchwork regime, where companies make it easy to cancel if you’re in NYC or another jurisdiction with similar rules, but difficult otherwise. When you see this, you must remember that the easiest thing would have been to make it easy for everyone to cancel regardless of location. That would be perfectly legal and it would be the cheapest option to build. If a company didn’t do that it’s because they made a deliberate choice to spend more money just so they could continue screwing some people over.
Lina Khan's FTC passed a rule to make click-to-cancel nationwide in 2024.
It was killed on procedural grounds by the highly conservative Eighth Circuit Court of Appeals.
The take-away from how it was killed boils down to "we (companies) know that we'd lose more than $100 million dollars if people could reasonably unsubscribe rather than deal with our dark patterns".
The old FTC would have been able to fix the procedural problem, but then Trump took office and gutted the FTC and destroyed all the good work it was doing.
Since the federal government is failing us, I support local governments doing the right thing. If enough do, companies will eventually be forced into compliance nationally because it won't be worth the complexity to have hundreds of regional carve-outs.
So I provided a fake address in California, and it was done.
Unfortunately that's how things work these days sometimes.