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To avoid the overhead, we could simply adopt pro-consumer practices across the board? Easier than segmenting users and deciding which cancellation mechanisms are available to them based on region.
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Pro-consumer practices are not inherently compliant practices
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In this case it very much is. If you have an online sign up but a by mail or phone cancellation process, you went through extra work purely to fuck over the consumer. Complying with this law is just not going the extra effort to scam people.
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When folks subscribe, we make it a point to highlight the fact that the app would always have a big red button they could tap at will to either get a full refund (within 30 days) or stop the subscription payments (if after).

Not sure if it was the only cause, but in a month since then, conversion rates 2x'd (~100/mo to ~250/mo), while % of cancel/refund requests have stayed the same.

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Nothing from stopping them from making it this easy to cancel for everyone. We all see cookie banners due to the EU's rules.
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EU is pushing browser settings instead of cookie banners. Maybe after 10+ years of trial and error consumers will actually get something viable.

Then again, the lobbying and resistance from Chrome must be unreal because it would be pretty huge blow for them to enable such setting.

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Alternatively, let people cancel easily everywhere. If you think it’s worth the extra revenue to geofence easy cancellations, then—well, you do you, but you are making a business judgment that the additional development cost is justified. This is different from VAT/sales tax etc., where it is in fact impossible to comply everywhere without discriminating by jurisdiction.
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Worse by following NYC laws and putting everyone else in a different harder to get away from bucket you may be setting yourself up for future legal problems. You now have a chain of documentation on your evil practices rather than them just being a norm you may have verbally agreed on before.
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As far as added complexity goes, a rule for a city the size of NYC doesn’t seem like that far of a bridge to cross.
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Indeed. NYC's population is greater than that of a bunch of whole countries, like Denmark, Singapore, or New Zealand (to name just several).

It's a really big chunk.

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It’s an easy rule to comply with and nothing stops you from complying with it everywhere.

We will see a patchwork regime, where companies make it easy to cancel if you’re in NYC or another jurisdiction with similar rules, but difficult otherwise. When you see this, you must remember that the easiest thing would have been to make it easy for everyone to cancel regardless of location. That would be perfectly legal and it would be the cheapest option to build. If a company didn’t do that it’s because they made a deliberate choice to spend more money just so they could continue screwing some people over.

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its hard being a dick
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> While I think this is a good idea, we already have so many different regions to comply with, now we're adding cities....

Lina Khan's FTC passed a rule to make click-to-cancel nationwide in 2024.

It was killed on procedural grounds by the highly conservative Eighth Circuit Court of Appeals.

The take-away from how it was killed boils down to "we (companies) know that we'd lose more than $100 million dollars if people could reasonably unsubscribe rather than deal with our dark patterns".

The old FTC would have been able to fix the procedural problem, but then Trump took office and gutted the FTC and destroyed all the good work it was doing.

Since the federal government is failing us, I support local governments doing the right thing. If enough do, companies will eventually be forced into compliance nationally because it won't be worth the complexity to have hundreds of regional carve-outs.

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You can't seriously think this makes you sound like a sympathetic party, right? "Oh no, we have to maintain two codepaths now: the pro-social one for places with functional governments, and the slimy anti-consumer fuck-you one for everywhere else. Won't anyone think of our plight?"
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just remember, any amount of churn rate reduction your dark patterns earn you will be paid for many times over in the afterlife
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[flagged]
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cvs.com doesn't allow me to delete my account unless I provide an address in certain states.

So I provided a fake address in California, and it was done.

Unfortunately that's how things work these days sometimes.

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