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Tesla's most recent project was the largest flop in automotive history lol.
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You mean Cybertruck? Hate it or not, there are bigger flops in automotive history. The history is long and broad.
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Not many. Elon said their plan was to produce 500k per year and they did less than 5% (15k) of that over the last year. Their installed production capacity is 125k.

The Ford Edsel is widely regarded as one of the greatest car flops of all time and it sold 60k cars per year for their 2-year production run.

The CyberTruck is a massively bigger flop than that.

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Batteries are just not there. Rivian is not selling that well, Lightning got cancelled. New Ford truck looks interesting tho.

As for Cybertruck - they don't seem to be dropping the prices just yet and prices on secondary market haven't collapsed either. Like it or not - it's here to stay.

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Name a few that you think are bigger and by what metric you think so.

I doubt any program has lost the $1 to $1.5 billion that Cybertruck is reasonably estimated to have lost. And that’s including their quarter where SpaceX bought like 20% of their production for definitely-totally-legitimate-reasons.

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Following a loss of over $250 million (equivalent to $2.72 billion in 2025 dollars) on development, manufacturing, and marketing on the model line, Ford quietly discontinued the Edsel brand in November 1959, shortly after the 1960 model line was introduced

https://en.wikipedia.org/wiki/Edsel

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Edsel was definitely riddled with unforced errors, but perhaps most importantly they launched into a recession. Especially for a car targeted at aspirational middle class, cars are notoriously sensitive to recessions.

Quite different from launching a failure into roaring consumer spending and cheap debt.

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definitely not biggest flop but it has by far the biggest hype-to-flop ratio.
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The latest car Tesla released, the cybertruck, was one of the biggest automotive flops ever, production is essentially halted, demand is non-existant.

Tesla announced and started taking reservations for their roadster TEN YEARS AGO. People who made reservations and paid the $50k-$250k cost are STILL WAITING.

And now Tesla has announced yet another vapourware car, with a controversial design, taking reservation money again.

If you fall for this, you are a fool.

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Financial flop, maybe. I put down the pre-order fee on day one, then paid foundation series price for delivery and 2 years later it's still objectively the best car I could have for my family (space for toys, self-driving, safest truck on the road; not every family has these requirements). If they stop making it for financial reasons, that's fine, I'll have gotten my years of use out of it and hopefully someone else will have figured out how to put FSD on a production car.
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I don't hate Tesla either. I'm actually a bit disappointed knowing that I will never consider buying one for the rest of my life.
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