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Doesn't matter if the product is real. The idea is to cultivate a sense of wonder and adventure. To get people talking about you. Then you sell more of the products that are real.
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Doesn't matter if the product is real. The idea is to cultivate a sense of hope that the $250,000 deposit should stay where it's at, no matter what people talking about me think of that idea. At least I haven't bought a cyber truck.
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Exactly, are we forgetting the apple airpower? or apple intelligence?
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To be fair, those were both post-Jobs projects at Apple, so Jobs' "real artists ship" quote doesn't exactly apply.
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How much did AirPower pre-orders go for?

The first orders for this car were in 2017, still yet to be fulfilled. Tesla will keep taking money, without delivering anything, for decades to come.

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At-least Tesla didn't get sued and settle for $250M.

For context: https://9to5mac.com/2026/07/24/apples-250-million-siri-settl...

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Yup, integrity doesn't matter. The only thing that matters is how many dollars you have in your bank account to buy influence!
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That's true in practical terms but that doesn't mean I like anything about this sort of approach. It's not a positive thing; it's a successful thing.
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Unless the products that are real are Cybertrucks. No way in hell you're selling more of those.
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Real?! From these circus folks? Their (lack of) sense for reality (practicality, safety) you see in this circus is scary! Same folks and mentality make those other ones too that you are supposed to use!
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Concept cars often having been run through either CFD or a wind tunnel and also haven’t been vetted for NHTSA requirements, and both those and coefficient of friction are why cars all start to look alike.

I can’t recall the vehicle now but there was a futuristic car around the turn of the century that had a lot of buzz, but changed dramatically for production and nobody liked it. But an engineer on the project said the concept car had less aerodynamic drag going backward than forward, which is quite an achievement.

That is one of at least a dozen experiences I have had that tell me not to get attached until the prototypes ship to car reviewers for examination.

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The one I remember is the Pontiac Aztek.
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The Mercedes W124 had a cfd of 0.29. It doesn't look anything like modern cars with similar cfd. (VW Arteon, Volvo S60, Lexus IS)
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It seems the 3 demos shown were even done with differing cars - it's likely that no single prototype car could do all 3 things!
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The gas tanks take hours to refill, so even with one car that could do it all they'd need 3 of them.
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They should really consider going electric
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Steve wasn't an artist. Did Steve ship a product when Atari asked him to redesign pong into a one player game? No, that was Steve Wozniak. Jobs paid him a cool $350 out of the $5k bonus he got for that. Maybe he was an artist. Con-artist.
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Building concept cars is a very important part of being a car manufacturer. The issue with Tesla is they take reservations as if it will ever go into production
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I've recently come to the conclusion that Musk isn't selling products anymore, he's selling memestocks. He's a master of grabbing attention in an attention economy and it seems to be working out well for him.
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This is so spot on. These things work in a bull market and we’ve been in a bull market for arguably 15 years. In a bear market the distortions that were created over the previous years are reversed and usually to an extreme.

It’s somewhat notable that Tesla was up significantly overnight and closed the day down 2%.

I wonder if this is the beginning of a very lengthy period after which people will look back and wonder “what the hell was everyone thinking?”

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There are plenty of examples in the world where the one is all that is necessary. It's not like there are more than one Burj Khalifa building in the world. Many people pay for a one off car. There are multiple TV shows based on this very concept.

Just because it's not your hobby or within your budget, doesn't mean that others must feel the same way as you.

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it's like saying, don't make no concept cars. No car manufacturers will follow that.
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> it was vapourware. Period, full stop.

What sad reaction to a real life flying car.

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Are you new? Flying concept cars have been around forever. It’s not a new thing.
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What was demonstrated was not flight.
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Out of curiosity, how do you define flight? To me, I think the Roadster flew because it clearly maintained powered propulsion after leaving the ground. Sure, it only flew for a few seconds, but it's not far from the Wright Bros.' first flight.
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Woody said:

> This isn't flying, it's falling with style.

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Being able to take off from the ground. Not using a second system to vacuum its way up to a platform and then fall slowly.

This machine demonstrated zero ability to gain altitude in the air alone.

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The Kickflip demo showed it taking off from the ground: https://www.youtube.com/watch?v=r5vsHHPVhJg
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I don't think you watched the whole show. The third stunt was taking off from a stop to jump over some vehicles. So it did gain altitude in the air alone.
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Well color me corrected. I’d probably quibble that this was a hop/jump the same way humans can jump but not fly, but I don’t have a strong definition at that point to argue for.

I’d need to go deep into something like being able to maintain altitude in the medium of air without positive impulse or something, but again, I don’t have a strong enough definition at this point.

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the timeline we're in is various adjectives including sad. reality never hits how you envision when you're 10.
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Out of curiosity, what is your sad P(>500 people owning a flying Tesla by 2030)?
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Why does it matter? Did you ask the same question in 2007-8 when the first Waymo cars were on the streets for testing?

No.

It’s a cool concept car, and very impressive engineering. I don’t get why people hate on it so much.

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I didn’t, because Waymo cars were proof of concept, not proof of wallet size.

It is very impressive engineering, just not very useful or ever going to result in any viable product. It’s a dead end. A waste of somebody’s engineering effort and talent for a one-time rich guy demo item. People hate on it because they get it.

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Must surely exceed P(AI doom)
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Zero. Maybe a dozen, non road legal ofc. And I'm not particularly sad about it. Sorry to disappoint.
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Concept products are not real products. Their purpose is often to make a point, to prove something is possible, to make a brand look cooler, or just to have fun. I don't think I would ever see this car flying on the road myself. But part of me likes the fact that there are people out there making crazy things like this. It is more fun.
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Yeah, not judging either.

Looking at the pictures, design-wise, I’m almost tempted to ask: “what was the prompt?”.

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It is pretty common for automobile companies to show concept cars!
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Thousands of people put down deposit for this car. Well, for a car called roadster.
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Yes. And we're OK to wait.
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Most concepts never leave the ground. Sorry, I had to...
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I actually think it's impressive that they have a prototype. It's less of a leap to think it could end up getting shipped. Whereas other competitors in the industry like Ferrari (Jony Ive collaboration) are launching cars with renders.
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Idk I’m a fan of companies doing really cool stuff even if they don’t sell it
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I think the event was a very Elon Musk way to say, we're not making a Roadster. Which makes sense, Tesla is leaning into completely self-driving cars and the Roadster as originally envisioned would be the opposite of that.
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> I am personally not a fan of pure concept products that exist only to polish the company’s crown

I am. These machines push the limits of prevailing technology. Strong organizations set stretch goals and pursue them regardless of market viability. Sometimes they share this with everyone, and convention has named this practice "concept" cars. I appreciate when they take the risk to do this. And when they do it well, credit is deserved.

There are real engineers and technicians behind this. A lot of them. And they will tell the story of this event for the rest of their lives. I've known a number of people with such stories. They're among the best people I've ever met.

It is possible to exist without cranking the cynical knob to 11 at all times.

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At least Elon's dealer is regularly shipping him ketamine on time, in quantity, and under budget.
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I mean, if you were a dealer and had a customer like Musk, wouldn't you do the same?
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What a weird thing to be angry about.

Disregarding that, all stuff that Tesla (and SpaceX) have demoed had become commercial products, so I wouldn't call Tesla a vaporware company.

Sure, it takes them decades ... but that's different from not shipping.

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This will not ship with the demonstrated capabilities for reasons discussed elsewhere in these comments. GP isn't calling Tesla a vaporware company. GP is calling this product as demonstrated vaporware.
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I don't get it. Musk has an insane track record of shipping things. Well later then he claimed but he usually gets it done. I'm not seeing anyone else leading companies that upended the domination of fossil fueled cars, paved the way for brain implants, build re-usable rockets and create global access to the internet.
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I too remember when we started colonizing Mars back in 2021. And that time I called my neighbor's Tesla robotaxi to drive me around in 2020.
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I don't need a robotaxi because I'm taking the hyperloop everywhere
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To where? Surely not to work since that's been made obsolete since autumn 2025.
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>It is not the car they are selling to us

Well, it's not the car he's selling to me because I'm not going to support white supremacist fascists who flip heil Hitlers when they celebrate buying an election. It could be the best car in the World, I'm not sending Musk money, I'd rather walk.

The sooner y'all stop funding this shit the better.

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"The problem with the demo is that it was vapourware. Period, full stop."

I want to short anything you touch. Please give us stock predictions.

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"As methods for by suicide-by-wealth go, it's classier than drugs, and more accessible than a carbon-fiber submarine" -- some Reddit comment.

Concepts cars are cars.

What was shown on stage is closer to the Apollo lander training rigs than a vehicle that you could purchase and drive on a public road.

It can never, ever be sold as a production vehicle! The COPV gas storage is under enormous pressure, and would explode with the force of a decent sized bomb if damaged in an accident.

These things would be regularly turning their owners into pink mist, emulating Stockton Rush at a larger scale.

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