e.g. I've got three screens in my house (office TV, living room TV, basement projector) in Canada — upgrading to the latest Apple TV on each of them would cost me $1,287.
I say this as an Apple shareholder.
Sure, and I can also complain about the pricing being unreasonable — which I also say an an Apple shareholder.
It should be less expensive but I rely on it (cancelled cable TV and just have streaming now) and so I'm just happy they are still working on it.