The real money is convincing marks to take the financing for 20+ years.
None? Project Solar? The last time I seriously looked at doing rooftop panels, they were significantly cheaper than the door-to-door jerks.
There's probably more to the regulatory problem than just the permits i guess.
There's also other factors like the overall cost being beyond people's willingness to save for when financing is available or the extra value that financed installs can provide the underwriters when they're bundled and sold as a stable income stream like houses were in the mid 00s.
"If it can be done cheaper someone will" is based on a lot of simplifications and assumptions about the market in question.
AI can't take my job then.
One indicator is that third world countries can seem to afford it.
Untrue, at Sunspark we sold to both individuals and companies. If you can install the stuff yourself, buying it direct from the manufacturer is ungodly cheap (~330w panels at $80 a piece when I worked there almost decade ago.)
The fallacy is that there are infinite market opportunities but a finite supply of entrepeneurs/business/money to exploit them. Therefore, there are an infinite number of market opportunities that will get passed up for one reason or another.
One thing that isn't super obvious from the article is that a lot of it is talking about industry solar panels rather than rooftop. The overheads of installation etc get a lot smaller if you're installing a whole bunch at once.
This isn't to say that installing solar panels on your house is a bad idea - they normally pay for themselves after something like 10 years from memory, so are similar to double glazing.
[0] https://www.energy.gov/cmei/systems/overview-trade-and-polic...
I would guess this varies by locale, and people usually assume the time value of money to be zero when they make the claim. In much of the US, I think the payback time is more realistically in the 15-20 year range, which means you really only want to install panels when you install a new roof. Otherwise the lifetime of the roof will happen before break even on the panels.
I am with you, this would be better on a town or regional basis instead of on everyone’s roof. Our houses already have wires going to them and I can’t imagine my particular roof or garage is the best place to put panels and batteries. But I understand it’s a political / administrative issue which may well be not solvable easily in many places.
This is really surprising to hear. Are you sure about that?
On-prem has a problem of distributed labour costs.
On-prem might eventually become cheaper, but my guess is that won't happen any time soon.
For the time being, centralized and at-scale installation is where you can get much, much lower labour per watt costs.
Other places (like the EU and especially the US) have regulatory problems around anything to do with energy. This is mostly about ass coverage resulting in a lot of pressure for certification, related fees, grid operators insisting on a lot of overhead, building codes requiring a lot of faffing about for the business of wiring together what is essentially plug and play stuff, etc.
If you have an off grid shed, providing power to it is cheap and easy because you have none of that. You buy the hardware on amazon or wherever. It arrives, you wire it up. Job done. And if you are smart you might let a qualified electrician do it right for you or at least check your work (so your shed doesn't burn down and nobody dies from electrical shocks). But fundamentally it's not that hard and this stuff is mostly pretty safe and easy to work with. Especially compared to the things people burn down their sheds with traditionally (e.g. generators).
There's a lot of optimization potential here and most of that is completely non technical.
The biggest cost components are sales and marketing expenses and similar soft costs. Some of this can be driven down if you collectively buy through something like https://solarunitedneighbors.org/
(have installed 100kw+ of residential solar, ama)
Yea, if you go to an installer instead of buying from the OEM and installing yourself. I likely made your panels at SunSpark (We made panels for everyone, Renogy, Juinko Solar, Samsung, etc.) They were sold for $80 at 330w - 4.125 watts per dollar, or a quarter per watt.
Solar isn't expensive - you are.
I am not a commercial system installer, I am a hobbyist enthusiast who helps others install to avoid commercial installers and their costs. Volunteer labor for everything (racking, panels, electrical), volunteer electrician signs off for any AHJ (authority having jurisdiction) requirements.
Most people cannot install the equipment themselves, which leads to the residential costs I mention. Is it expensive? Price is what you pay, value is what you get. If you cannot find someone to install for free, and cannot do it yourself, the price is the price. You can either choose to pay market rate after getting multiple bids, or choose to go without.
US Dept of Energy: Solar Photovoltaic System Cost Benchmarks - https://www.energy.gov/cmei/systems/solar-photovoltaic-syste...
Energy Sage: Solar panel cost in 2026 - https://www.energysage.com/local-data/solar-panel-cost/
(i am also a community outreach volunteer for https://www.gosolarapp.org for automating permitting and remote inspections across the US, which was incubated at NREL prior to being spun out as an independent non profit; this drives down permitting soft costs)
This is highly untrue, until you get to the task mounting on a roof. Barring that, making a solar array system is dead simple. Most anyone can turn a screwdriver or build a frame or connect very distinct connectors together (they just snap together for daisy-chaining solar panels) or insert a power plug into a NEMA receptacle (for balcony solar installs.)
It is the install on the roof itself which most people cannot do (because they lack roofing knowledge.) Every other thing is absolutely DIY by pretty much anyone with hands and eyes.
Literally the most important part is what most people cannot do. If you have the space, sure, ground mount. Most people do not have the space, nor are they going to be confident in putting penetrations in their roof deck to mount racking to hold the panels.
I'm looking forward to installing a couple of panels on the roof next year. Having power to charge my phone, or laptop, won't take much capacity, I'm not going to use much power other than that, maybe some music but nothing like cooking/heating, or similar heavyweight usage. (I have a wood stove for heating, and gas/alcohol stoves for cooking, along with on-site water.)
https://www.energysage.com/news/solar-panels-withstand-hail/
- Every panel sold in the U.S. has to pass an industry-standard hail test, which fires ice balls at multiple points on the panel and requires no visible cracking, delamination, or more than a 5% drop in power output afterward. Companies like UL Solutions, an applied safety science company, test solar panels by dropping a two-inch solid steel sphere from 51 inches onto panels, simulating the impact energy of serious hail. Panels that survive without electrical hazards earn certification for real-world deployment.
- The proof is in the pudding—or in this case, the parking lot. When a severe hailstorm hammered the National Laboratory of the Rockies' (NLR) (formerly National Renewable Energy Laboratory (NREL)) Colorado campus in 2017, just one single panel out of more than 3,000 suffered damage. That's a 99.97% survival rate against Mother Nature.
It's the equivalent of a bond investment with potential subsidies at the utility, state, and federal level (solar is no longer subsidized, but batteries still are).
So long as the roof itself lasts that long. People who are mid-cycle on their existing roof should not install solar until they get to the next replacement. This is where I am, and why I do not have rooftop solar. I expect to get 15 additional years from my roof, and there's no guarantee I will have hit the break even point by then. Plus, solar installers will not warranty a mid-cycle roof against leaks, so if something goes wrong that quickly eats into your cost savings.