Just took my house onto off-grid solar, yet my energy consumption now exceeds when I was on utility grid power.
Naturally we ration things when they're expensive. But now I don't feel the need to turn off the lights or appliances when I leave my home, and my EV driving has gone up knowing that "fuel" is essentially free from here on out. And to soak up excess solar, I run multiple computers and servers 24/7 with reckless abandon.
The crux of Jevon's paradox is that you’re lowering the cost of revenue below the sale price.
If I can generate $10 a sale then I’ll do no sales if it costs me $11 . If gas drops from $4 to $2 then I’ll do as many sales as I can as $9 is less than $10.