I think F150 was the right vehicle but the wrong price point.
I also bought a new Chevy truck recently for less than $40k USD, mid tier trim. Other trucks can be very affordable. The trim and budget options are quite wide. Tesla was never going to get to that as it requires volume.
There's also a big market for luxury SUVs. But you could buy a nice BMW SUV for nearly half the price. So it was really just competing with higher end SUVs.
Which is why I believe it was mostly a price issue, not that there isn't a market for such a hybrid (half SUV / pretend truck) concept.
Also, the RAM's transmission overheated on gentle slopes.
The slate looks great (more cargo weight capacity than our full sized RAM ICE truck; half the price, much lower fuel costs, much more convenient to own).
If their second model is 250 class, we'd probably buy it. The Lightning can only tow 10,000lbs, so it's not great at hauling rock, etc -- it can do it, but only ~2.5 tons per load when you add in the weight of the trailer. This means we have to keep paying $100's to delivery services.
It'd be nice if that hypothetical 250 slate seated 5-6 people too. That'd let it be a backup kid hauler, like the lightning is. The lightning has more bells and whistles, but the aesthetics of the slate are much better, and I like the idea of just buying an aftermarket radio that does not integrate in with the power train.
Of course, if we didn't need a truck, we'd get a Rivian R1S/T. They're great for camping, etc, and what most people want when they buy a pickup truck as a family car.
I think it was killed for political reasons: They repurposed the plant for AI datacenter batteries. I predict we'll have EV pickup trucks again if the 2028 election looks like the 2026 election.
Anyway, my next full sized pickup will also be a pure EV. If I can't get a Ford, then I'll get something else. (The lightning is far better at truck stuff than our late model GMC and Ram trucks were. Maybe I can get a truck from China + register in Mexico? Is that a thing?)
The new Lightning has a useless serial hybrid setup and gets 700 miles of range (who needs that?). I suspect it'll end up being like other serial hybrids, and an option to omit the gas engine will be available, and also substantially lower the price (or enable a larger battery). In the meantime, they'll tell Trump that he managed to kill EV pickup trucks.
If:
Fuel economy regulations had not been suspended and the electric vehicle credits hadn't expired I'll bet there would still be a Lightning.
Unlike the CyberTrash. The question (to me) is did Ford make a semi-rational short-term financial decision at the expense of its future competitiveness?