https://www.ribbonfarm.com/2009/10/07/the-gervais-principle-...
the Cornell article is basically just empirical testing of these concepts.
it does make Rao's original article a little easier to digest but it was already pretty tight through the first 3-4 parts.
> “Corporate bullshit is a specific style of communication that uses confusing, abstract buzzwords in a functionally misleading way,” said Littrell, a postdoctoral researcher in the College of Arts and Sciences. “Unlike technical jargon, which can sometimes make office communication a little easier, corporate bullshit confuses rather than clarifies. It may sound impressive, but it is semantically empty.”
I'm taking issue with "semantically empty" and saying they're actually semantically rich, but they are coded signals. Coded signals become increasingly indistinguishable from noise.
Further much of it is not even code. Examples like the microsoft letter are clearly a performative act to soften the blow of bad news. No one in the know is reading such an email to discern some hidden message; it's written to not be read.
Hiding information in the protocol layer while the bulk content that is "supposed" to contain the meaning is present but actually meaningless. Or for a physical analogy the payload of the envelope vis a decoy and the real information is hidden in the way the flap is sealed.
The Big Short by Michael Lewis, page 101.
"We plan to right-size our manufacturing operations to align to the new strategy and take advantage of integration opportunities."
What the study actually shows is that less skilled people find it harder to distinguish this sort of way of saying jobs are being lost or puffery about "we have permission from the market to be a world class, tier one partner" from generated manager speak that's incoherent or mixes the metaphors up like "covering all bases of the low hanging fruit" or "drilling down one more click on people"). Probably because those less skilled people have poorer reading comprehension in general and typically less exposure to corporate environments.
The conclusion they’re nonsense comes from the random generation and the technical perspective on semantics; but it’s entirely possible they’re generating phrases that do have semantic meaning when said by a manager… and hence their whole study is flawed.
They quietly assume their conclusion, when assuming their generated phrases are vacuous rather than contain coded semantic content.