Combined with streaming, there's just an overabundance of "good enough" content at everyone's fingertips. The moat that protected big-budget feature films is gone. You don't see a trailer for a movie and salivate and wait for it to come out, it just blends in to the stream of 5000 other things you can watch right now.
It doesn't feel fully democratized because if it was, you'd see more indie things in this same format competing with "big budget" movies on the same playing field.
Might be an anecdote, but I've noticed several friends and family unable to focus on a movie and lately even on a tv show without pulling their phones every few minutes.
I mean, "want to" is one thing, but the numbers show what they end up doing. Instagram and TikTok, like video games as someone else mentioned, have taken a significant share of the "entertainment hours" budget. I feel like the impact of the low-to-no-budget content creator is undeniable (this traces back to ebaumsworld and early YouTube, it was just internet dorks then, now it's been industrialized. Gen Z probably wholeheartedly prefers this type of content).
My point was that content creation has been democratized -- unfunded individuals can now compete -- not that making traditional Hollywood-style movies has been. It's gone so far they've been phased out, the entire premise is largely untenable at this point. That specific sector was actually somewhat more democratized in the late stages of the heyday, when a Hollywood movie called Dude, Where's My Car was made, and indie films did flourish because the industry was healthy enough to support them.
I think it's virtually all demographics below 70.
My 60/70 years old family are all too distracted by the phones to watch a movie, and so are millenial friends.
All the successful Marvel movies are completely based on the characters.
Look at Captain America: The First Avenger. It's a pulpy world war 2 film, really. If you took Captain America out it would still be a fun film. Captain America: The Winter Soldier is a spy thriller
Ant Man is a heist movie, like Oceans 11. Guardians is a sci fi comedy.
After a while they started to all just become "Marvel Movies" and that's the point they stopped being nearly as fun imo
And people would rather hate than just ride the wave.
Batman and the different actors and directors over the different versions of the franchise is another example.
It could be that in 20 years the Oscars are like the Jazz awards (the Grammys? - I listen to Jazz but I can't name a single Jazz Grammy winner)
https://www.facebook.com/CBSMornings/videos/start-your-morni...
https://www.cbsnews.com/video/saturday-sessions-samara-joy-p...
Hollywood is a factory town at the end of the day, and we all know what happened to most factory towns in America. This one is just getting there a few decades after the others.
That is just not the case with acting, where the end product being differentiable is part of the inherent value of the product.
Also, it's probably true that SAG's loss of industry power has very much to do with the loss of the power of movie stars in general.
Getting paid for being on-call seems straight forward to me.
In theory the union is the only org capable of standing up to the streamers' buying power, but it has to make sense within a business model where consumers pay one monthly fee for content. I'm not even sure what that really looks like in the end.
Maybe it's also that the FTC allowed all this monopolization to happen, and turns out that having three media companies in the US is bad.
People always think unions are magic when I saw in my small town where I grew up in South GA was that when union demands got to onerous - factories just picked up and left.
Just like software engineers scream unionization when tech companies can just expand departments overseas and as a bonus, they don’t have to worry about H1B shifting policies
It's hard to compete with millions of videomakers, some of them extremely skilled and able to produce interesting content on a budget.
I don't think so.
Part of the downfall of movies -- blockbusters movies anyway, the kind where being a box office hit matters -- is that they have seemed produced like AI slop even before AI. Making it easier to produce more slop isn't going to fix this.
Then there's one thing making noise in my brain. It's not polite to say it, but here it is anyway: should movies be democratized? And art in general? Maybe people without the means of making art that reaches millions shouldn't be enabled by AI. Maybe it's ok that not everyone can produce this kind of art. Maybe the world is saved from a crapton of, well, garbage. More than what's currently being produced, anyway.
As for non-blockbuster art, it's already democratic. Everyone can grab a phone camera or a paintbrush and create art for their friends and family. And that's ok.
Not everyone can become a great artist, but a great artist can come from anywhere.
What I object to is this notion that everyone should make art, and that AI empowers them. As in (and yes, I've read this, I'm not making this up) "people without writing skills can now write novels". That seems wrong to me. People without writing skills (or drawing, or movie making) should not be making those things.
I can't help but think this "AI empowerment" will make it even easier for studios to produce more garbage at an unprecedented pace. And they won't have to even let actors age gracefully and die; now we can have Tom Cruise (or whomever, pick your poison) forever.
And what's actually happening with AI? Someone mentioned in another submission that 7500 new books _per day_ are being released on Amazon Kindle. The wave of low quality AI submissions to HN was so severe that the HN mods had to restrict them. Whatever democratization is actually happening is drowned out by those taking advantage of the low cost of AI slop for profit.
What I meant is that I don't see truly indie-produced feature films reach the zeitgeist anymore.
I don't mean AI slop, but the next gen of creative tools that will allow people to make cool and creative and compelling stuff without the backing of 100's of millions of dollars.
It seems like movies are just another cyclical creative industry and this has already happened multiple times before- with each new technology and distribution platform there's the potential to get a wave of creative output that wasn't possible before.
Another aspect could be that the hollowing out of the top / polarization of the industry is another catalyst.
It could be enough that people who don't work on 100's of million dollar budget films get funding to do the next 1 million dollar film that looks great and is amazing.
That's more analogous to the SaaS startup boom that happened in the previous gen of tech startups. Initial costs went down and platform access went up.
Before the pearl clutching starts - yes I’m Black.
Maybe they shouldn't. Maybe word of mouth from among those in your circle of friends that have good taste is enough. I'm not sure that blockbuster cinema reaching millions is tenable, or a good thing.
As for "watching content"... yuck, I hate the word "content".
Summary: it's okay to talk about "content" if you're a "content plumber" like some kind of backend video engineer or sysadmin, someone whose job is to help the bits get to the viewers and doesn't need to care what the bits represent. It's not okay if you're a director, actor or viewer, someone who's actually interacting with the the specific piece of content.
looking at the last 4 years of world events, I think some people already have some nostalgia for a shared cultural experience, instead of everyone being in their own algorithmically and socio-culturally / demographically segregated bubbles. Or maybe it's just looking back with rose colored glasses shrug