The fact the browsers stopped recognizing this is political, not based on any reality of sense. Everyone appeals to authority what the best way to do TLS is, and the problem is the authority is stupid.
It can't. Nothing is guaranteeing that organization names are globally unique, so getting an EV cert for a conflicting org name will always be possible. Well-known counterexamples are Apple (Beatles or tech company?), Nissan (computer repair guy, or car maker?), and Microsoft/MikeRoweSoft (some guy named Mike Rowe, or software giant from Redmond?).
Unless you're willing to retroactively cancel a massive number of trademarks, EVs with human-readable company names are not going to happen. The best you can do is some kind of unique company id, but who's going to check that "US0378331005" is the right one?