Movies routinely have 8 or 9 digit budgets, with teams of hundreds of people who have to collaborate to make footage coming from dozens of different cameras look seamless and consistent. Meanwhile, $1M would be an insane budget for a photo shoot.
You can see this in the actual skills of people working in the field as well. Anyone working in video has a solid understanding of the technical underpinnings of their craft. On the other hand, it’s not uncommon for working photographers to not understand some really basic stuff about color science/data formats/etc.
There are at least an order of magnitude more people making a professional salary as photographers (ie.: enough to justify a software purchase) than professional videographers.
Outside of film, videographers are generally paid a day rate about half as high as photographers, with enormously higher equipment costs.
Film - hollywood, streaming, TV etc, combined actually employ a relatively small number of people. Sure there's enormously more budget for any given TV show than say a wedding photoshoot, but think about how many people get married, how many corporate photo sessions there are etc etc.
Basically by conflating videography and cinematography you've obscured the issue. Source - I'm a videographer that also works as a cinematographer / director on smaller budget projects.
Also on anything bigger than a very low budget short, it's editors and post people who are using the editing software not the videographers / camera operators / DOP. Bare in mind DaVinci does not own the film industry. It's very much still Avid's game, with Nuke for colour, and a small percentage of Adobe Suite.
I don’t really do video but I have in the past so a video editor coming in a box sweetens the deal in the same sense that Adobe CC comes with, say, Premiere, which I use just occasionally. I can totally shoot video with my Sony and there is definitely a lot of demand for it on the internet these days. I also know Divinchi resolve is a product that many people in film/video are enthusiastic for and that counts too.
IIRC, it only officially supports CentOS or some other baroque thing, doesn’t support importing or exporting mp4 when free, and also (unrelated to the product itself) Linux hw accel of video is flakey.
Autodesk, foundry and Avid all have site licenses with their big players, and the product owners/managers will be on site talking to users to see what bugs/features are needed.
More over a lot of the big companies that buy this software also have their own R&D departments. So there is much cross pollination.
Also people will come to blackmagic and foundry with problems and ask for help (Ie rolling shutter reduction, anti-noise, optical flow, copy grade, etc etc)
Tangential - any helpful advice you could give to budding videographers? I'd love to make those nice B-roll images you see in YouTube videos (Engineering Explained comes to mind).
Most advice is either for folks videoing people, or generally for photography. Funny thing is I'd say I'm already a very solid photographer... but my videos (admittedly shot on my phone) never look as good.
Or phrased differently: If your shoot codts a million a day it doesn't matter if your camera costs 400 bucks a day or 40. In fact they may ask you whether you really wanna go with the 40-buck camera.
Movies are not where BlackMagic makes their money. It's from the millions and millions of small videographers, news teams, ad teams, and content creators.
Same for photos.
Photo shoots for automotive advertising regularly are around that pricepoint.
Lol. That's the funniest thing I've read in a long time. I've been on so many sets where there was not a single person that knew how to read a waveform. After the Canon 5Dmkii came out where "the producer's nephew could shoot this for $500" became a thing, the skill set dropped dramatically. There are people that can frame a pretty picture while at the same time have zero understanding of what's happening between the lens and the sensor to the recording medium. When video cameras started shooting flat expecting the user to know what to do with that, it became a trend of sending the flat look out because people didn't know what to do with it. When DV cameras were shooting 24 but still recording to tape with pulldown applied so it still recorded to a 29.97 tape, people had no idea how to get rid of the interlacing properly and just edited 29.97 instead of the 24/23.976.
You are giving way too much credit to people in the industry. It would be nice if everyone on the production crew and in post knew everything they should to be competent, but there are many many people fakin' it 'til they make it.
and then you have Adobe which has ~%65 of its revenue coming from Creative segment ($14-15b over $23.77 for 2025), which would put it at ~$70b - $100b valuation if it were standalone (5x-7x revenue).
That's how big Adobe is compared to literally everything else. Its creative division is 3x-4x more than the entire industry combined.
You do have new contenders now with Epic (~$22b), Canva ($26b), Figma ($20b), but I'm not convinced.. in certain segments for sure, but still not confident based on stock performance or revenue.
I remember hearing the phrase “round tripping through resolve” for years as some sort of magical incantation only somebody in post production understood. Now resolve is fighting for Lightroom’s space within a full NLE. That’s something!
Even Apple had a horse in the race with Color, but once Resolve became free or ridiculously cheap it was game over.. even for more advanced tools like Lustre (which merged into Flame), Film Light, Base Light, Scratch, etc. More than I can count which died even before that.
Turns out if you can afford to give your tool to wide audience with no budget, that's what they'll use (especially if it's any good) and will end up turning to you eventually for more professional setups once / if they get into pro waters.
Oh dear...
I'd better go tell all the gear manufacturers, especially the higher-end kit like PhaseOne cameras and the Profoto flashes. Guess I should also tell the pro departments of Canon and Nikon they no longer have a job either.
There's TONS of money washing around photography.
From the wedding and sports photographers, to the paparazzi to the household-name fashion / landscape /architectural photographers.
There's then all the semi-pros and the amateurs with deep pockets.
Most of them will spend more money on insurance ALONE than the $295 asking price of DaVinci Resolve - Photo.
Hell, most of them will already have an Adobe subscription that they won't be cancelling any time soon. :)
As a casual photographer, I wanted to love darktable and I'm sure it's extremely capable. But the UI is just so hard to get to grips with. I've put a few hours into it, tried following some tutorials etc. but I have no idea what I'm doing there.
I do have a fairly decent grasp of color science from working in 3d graphics so it's not that I'm lacking there. I guess it's like blender of yore. It could become mainstream but it would require a full UI overhaul and in the meantime it's for experts only, or determined people with a lot more time on their hands than I have.
Once you care only about editing and not cataloging then RawTherapee ends up being better editor for mr.
AFAIK, the reasons Ansel exists are:
1. To yank out darktable internals for code purity reasons.
2. Its (talented) developer worked better by himself than in group.
He was vehemently opposed to any idea containing the words "intuitive" or "UX".
The main issue is that Adobe has been a long time player in the market and they have historically segmented into 4 distinct types of tools: RAW editing (Lightroom), raster editing (Photoshop), vector (Illustrator), and video editing (Premiere). Adobe still dominates in the first 3 categories.
Achieving the effects you listed would just happen in Photoshop, and Adobe never cross contaminates their product lines with the same features. You’d need to buy both Lightroom ($12/mo) and Photoshop to do what you want ($20/mo). Want vector editing? $40/mo now. Creative subscriptions are good money to them.
You’ll see other companies try to break this segmentation — for example, Affinity combined several categories of tools into one, but when they first released their suite, they actually followed Adobe’s model.
And even without neural networks, DarkTable denoising is better than open-source competitors, due to the database of camera sensor noise shipped with it. For each supported camera and ISO setting, it contains the measured values of Poissonian and Gaussian components of the sensor noise, so proper denoising becomes a one-click operation. That's as opposed to the much more complicated "drag the luminance and chrominance noise sliders until the noise disappears, then drag two more sliders to recover detail" workflow found, e.g., in ART.
- It appears to be an out-of-band pre-processing stage (run the image through denoise to produce an intermediary TIFF), unlike most other parts of the program.
- All AI features are gated behind compile-time flags which default to off.
https://signalprocessingsociety.org/community-involvement/in...
AP has had these rules since the late 90s:
"Only the established norms of standard photo printing methods such as burning, dodging, black-and-white toning and cropping are acceptable. Retouching is limited to removal of normal scratches and dust spots."
https://niemanreports.org/aps-policy-banning-photo-manipulat...
Of course, we now know that "JPEG from the camera" can be complete bollocks, so it's going to get worse.
https://www.bronxdoc.org/bronx-documentary-center/exhibits/a...
https://old.reddit.com/r/Android/comments/11nzrb0/samsung_sp...
I know it sounds shocking to criticise the color editing capabilities of a dedicated colorist tool, but...
Resolve only got HDR output support on Windows recently! Up to version 18 or 19 it output gibberish that only specialised (super expensive) monitors could display. So you could have a HDR OLED 4K monitor and you'd get a washed out mess unless you also spent a ton of money on SDI cards for no good reason.
Sure, they fixed that now, but the pedigree of "we're a hardware company first, software company second" remains. They're not a photo editing company and have no idea what makes Lightroom "the" industry standard.
> conservative culture (photography) vs progressive (video editing)
I've found the exact opposite to be true!
Lightroom has used "scene referred" (correct) color management since forever. 32-bit float ultra-wide-gamut HDR throughout. This is a "new" feature in Resolve! [1]
Similarly, I just tried Resolve 21 photo export and it exports... SDR. Probably in sRGB, who knows? Appears to be totally uncalibrated.
Meanwhile Lightroom can export 16-bit PNGs, wide-gamut, true HDR, HDR gain maps, JPEG XL, etc, etc.
Resolve is way behind on the basics.
[1] There are excuses for this, mostly to do with performance when editing real-time footage vs a still image.
The Sony RAW file rendered terrible compared to Lightroom.
I found the interface unintuitive and did not even manage to locate the much praised Color grading features. That tab opens with a Video view.
This needs some work to compete with Lightroom for Photos - I see that it's Beta 1, just saying.
Resolve is designed to be controlled with their "panels", which have lots of dials and knobs to turn.
The software only interface is clunky at best, and they steadfastly refuse to fix basic usability issues lest that undermine the justification for buying their hardware.
For example, cropping and rotating media in Lightroom is a totally different experience compared to Resolve (photo or video, they're both bad!).
Lightroom lets you fine-adjust sliders by pressing shift so that instead of rotating an image by HUGE AMOUNTS BACK AND FORTH you can easily remove a 0.4% tilt without having to type in the numbers into an "angle" text input box like a savage.
Lightroom's crop and rotate controls do a "constrained crop" by default so that you don't get black wedges in the corners of the image. When the background is already mostly (but not perfectly) black, this can be infuriating to fix in Resolve by alternatively rotating, cropping (numerically!), rotating, cropping etc...
While I'm complaining about Resolve issues, it gets the color temperature scale wrong, as per this video, to the point where I find it nearly unusable: https://www.youtube.com/watch?v=WADuXiMZxq4
I wish using Darkroom more, but it is terrible in defaults. It's one of those software that is developed by enthusiastic programmers but ignore actual needs of photographers. You don't need tons of demosaic algorithms but none reliable selection tool.
Sure, editing via prompts or personalised automated actions would be ultimate convenience, but we are not here yet. Day by day software like those from Adobe or BlackMagic will be obsolete.
Nowadays default filtering is that everybody crank saturation and vibrance way too high so that it looks good when looked on a small screen full of fingerprints and a scratched screen protectors, under the sunlight. Same way music is dynamically overcompressed because the baseline is it need to still sound half decent on hostile noisy environments with crappy speakers/headphone.
Let alone the other things listed.
You have all those features already in professional photo software already as well. DaVinci is cool but it doesn't unlock anything like "make my photo look like VHS" that hasn't existed for decades by now.
I'm yet to see a filter that makes your photo look like taken from a specific camera (old or otherwise). Smearing colors and sticking a frame that imitates camera film border does not count.