I'm beginning to feel like the "overhiring" line is a concerted campaign
1. Companies overhired during the pandemic because they thought we'd all want to be online only forever or something. I agree with you that a lot of that "hangover" has already been wrung out of the system.
2. The other issue, though, is that the ZIRP era lasted over a decade and ended in 2022. Companies pushed a ton of money into speculative projects that never went anywhere. Even when they were successful in terms of usage data, a lot of them never made any money (think Amazon's Alexa devices division - tons of people use Alexa, but they use it for like the same 5 or 6 basic tasks, as hardly anyone is doing lots of shopping over a voice interface, which is how Amazon thought they'd make money). The ZIRP era is over, so not only do these companies need to unwind these structural misallocations, but unless it's AI or AI-adjacent, there is 0 appetite for this kind of "let's just throw a lot of stuff at the wall and see what sticks" mentality.
Heck, Meta spent many billions on the Metaverse, and that went nowhere. Yes, they've had previous rounds of layoffs, but I don't think it's that surprising that it's taken multiple years for them to unwind that bet.
There is no "workforce reduction". its just "we need new faces around here". Hire-to-fire.
I’d be surprised if the multiple rounds of layoffs has left them with fewer total employees than January 2020.
I've never even (knowingly) used the LLama models tbh.
I know there are complications with this argument. For example, unemployment could double by basically doubling the average time to find a job. That kind of thing could support an overhiring thesis if the unemployment rate in tech got very low. To really test the "everybody overhired" thesis, I think you need to do a full accounting of early careers people, unemployed, retired, etc. I'm not gonna attempt that...
“Qualified” is doing a lot of heavy lifting there. Just like the first dotcom boom and crash, there were people in other fields who got into software during the boom time and went back to whatever other field after the crash.
SWEs (and most any role for that matter) definitely can be minted in ways besides graduating with a relevant major. On top of that there's also H1Bs and contractors. Plus "overhiring" doesn't necessarily just mean absolute headcount, it could be compensation, scope, middle managers, etc. The definition of "qualified" is also malleable depending on the incentives.
> So, if someone overhired then someone else must have done without, all things considered.
Beyond the previous points, this also assumes the supply of labor is independent of the demand, and it's clearly not. As the demand increases, so does compensation, outreach, advertising/propaganda, etc. Everybody can overhire simultaneously as a result of pushing for growth of the supply of labor.
In my experience, this is not true. Demand for software engineers has been so high, and pay so high as a result, that it’s pulling in workers from adjacent industries. The total software-qualified workforce is larger than the set currently working in software, and people with transferrable skills move in and out of software as incentives dictate.
A number of my current and former coworkers are from math and physics backgrounds (CFD, energy, etc…). These are folks that before might have stayed in academia, or ended up in aerospace, defense, or other engineering fields.
If everyone over hired, demand drops, and companies drop pay as a result, I’m sure we’ll see some folks in software with transferrable skills move to other industries.
Not everyone, but it go through the roof, or at least it did in my country. I know a lot of people who doubled or even tripled their salary during that time as these companies went absolutely ape shit. They were getting 50k increases with each position change. I've not seen anything like it before, and I honestly wonder if i'll ever see anything like it again. Kinda wish i'd been in the job market at the time, but I was off with health issues sadly so missed that boom.
> So, if someone overhired then someone else must have done without, all things considered.
They did? Again, at least in my country. Smaller shops felt the pain, as tons of people left for the pastures of big tech.
> Small businesses have been identified as the biggest losers of the 2020–2022 explosion in big tech hiring. While demand for digital transformation grew to previously unseen levels, smaller firms and businesses were severely disadvantaged by intense competition from large companies for talent, resulting in a multi-year skills shortage where less than 50% of small business vacancies were filled, compared to 65% for large firms
Meta has... Facebook. Instagram. Threads, if you want to count it. What'sApp. The ad-tech that powers those things. A black hole of a VR division that has since been eviscerated after billions burned. An AR/device divison that sells glasses. And a burgeoning supernova of an AI division, just one singular hire of which is responsible for $1.5B in pay (over 6 years).
Google/Alphabet has........ an entire consumer hardware family ranging from cameras to doorbells to smart displays to streamers, YouTube, YouTubeTV, Android, Chrome, Google itself, Gemini, GCP, Waymo, GoogleFi, Google Fiber, Ads, Infra/Analytics, Maps, dozens of other apps... on and on.
Microsoft has Azure, Windows, Office (each of which are obviously _suites_ of more complex software), Xbox, LinkedIn, Dynamics, Surface, etc.
If anything, Apple _might_ be a slightly closer analog to Meta in that they're just a bit more limited, but their hardware engineering side is obviously a massive part of that, supply chain, software, MacOS, iOS, all of their adjacent first-party apps, App Store, iCloud, AppleTV, retail...
Meta just... isn't in the same league in terms of pure surface area. Mark just leaned extremely hard into acquiring as much nascent talent as possible and hoped he'd have the use cases to make it make sense but was content to spend the money in the meantime on looking busy. Now that CapEx has to go to compute/DCs/GWs for their AI which... kind of no one wants? But he's going to bet as much of the company as possible to stay relevant and try to be a player in the space. He's just doing it in this tail-wagging-the-dog hyper-overpay-individual-researchers approach that, from the outside at least, seems extremely risky...
like literally they lucked out on the landing the business model early but it feels it has been in an ongoing decline and everything else they have tried has failed spectacularly (and particularly things Mark has put his whole weight behind)
They never became anything more than the ad company
I’m no Zuck fan, but he’s done much more than keep them successful, they have grown a lot.
I remember everyone making fun of him for overpaying for IG and WA. Now both in hindsight look like amazing acquisitions.
Google bought Android before it had released products.
Google Maps was purchased, but was Where 2 actually a successful product prior to that?
The continual success of fb and instagram has not come from zuck but through glorified A/B testing on steroids whilst lighting employee’s asses on fire each quarter to move the metrics. Visionary genius? My ass. Only Steve Jobs proved he is worthy of that title.
Bro is a fraud. He always was - remember he stole the idea for fb. Thankfully he’s getting found out.
honestly - meta has built quite a lot of cool things, but c-suite is probably to be blamed for what's going on today.
>I almost want to put some of these faces next to pictures of farm animals and have people vote on which is more attractive.
Meta had ~100B in EBITDA (or 60B in net income) for 2025. What critique does he need from a product/business standpoint?
In 2012, everyone around me was lauging at the absurdity of a 0 revenue photo app getting acquired for $1bn. My peers/superiors in the ad business thought Facebook would flail in digital marketing. Oops.
The metaverse might be a big pile of bollocks, but isn't the whole point of being a billionaire to indulge peculiar unpopular obsessions?
They tried organically to replicate instagram etc but they failed even though they had wayyyy more resources. Their attempts sucked. So their approach was to target for acquisition or copy features if they couldn’t.
There’s plenty of evidence of this re. His comms around those events.
Heck, if I was forced to either short or invest Meta with all my retirement savings now betting on it's value in 25 years.. I'd short it.
Google, Apple and Microsoft dominate the world with their products and platforms. Facebook & WhatsApp certainly doesnt.
This is not true at all. There are two players. FB/Instagram and TikTok. Using one does not preclude using the other. Other than tiktok, who was the last new player in social?
> Google, Apple and Microsoft dominate the world with their products and platforms. Facebook & WhatsApp certainly doesnt.
Whole countries literally run on WhatsApp.
There are all kinds of social media, its segmented by userbase, and culture/geography.
Telegram has 1B users (which is surprising to me, I thought it was an ex-Soviet thing), and there are entire geographic strongholds, such as Russia and China.
Russia and China still use iPhones and Windows, but entirely skipped out on Facebook and Whatsapp.
And for all the scorn it gets on HN, Facebook still works for some of my use cases: high school friends, low-contact relatives, obscure geography groups, the Philippines.
Your own link has Meta with 3 of the top 4 platforms. Can you really see any of the competitors overtaking them in even the medium term?
> Russia and China still use iPhones and Windows, but entirely skipped out on Facebook and Whatsapp.
China doesn't use Google either, and while they might use Windows they're staying off Azure which is where Microsoft's main business is these days.
Yes there are countries which stay off Meta. But they are just as embedded in the workings of the world as any of the companies you mentioned, probably more so. Government decisions are made by people using a mix of Apple, Google and Microsoft hardware - but all of them are communicating over WhatsApp.
Short of social media being classified as something like alcohol or cigarettes, you will lose money on this trade. You’re betting against ingrained human nature.
Not a good idea. Meta has hundreds of leavers to find more profits from anywhere.
The headcount analog for Google is Apple. And if you subtract out the retail employees Apple looks surprisingly efficient, having much less non-retail staff than Google (although both heavily use contractors).
Meta on the other hand...is pretty much the definition of bloat.
Well, unique other than Amazon I guess.
Not even close, if you include Office and Mail/Outlook. And if you include corporate clients, Apple is just not on the map. I've gone from a Windows first company to an Apple first company, and it's a night and day difference when you see how well integrated things were for Windows.
I mean, individually you can say Teams sucks (terrible, really). And Outlook sucks as a consumer. But the way you can get all these things working with Office was very convenient.
Seriously? Walk outside and see what people are holding in their hand.
Apple / Google and as I hate to admit are innovators of the modern tech world. While they've bought their fair-share they still produce and create and have existed prior 00's. Two devices dominate the market and it's not going to change any time soon.
You either use iOS or Google. Urgh, this is how the world has become. Windows or Linux, X or Y; why did Z have to die.
What Google innovated during the last decade?
Google, MSFT and Apple do a lot more and most of their products have large feature backlogs.
Different scenarios
Whatsapp had 55 employees when Facebook brought them for $19 billion.
WhatsApp could not change for the next 50 years, and it would continue doing that just fine.
- a company that makes the leading search engine, the leading browser, one of the two major mobile OSes, one of the major desktop OSes, some of the best ai hardware, and is in the running to win the ai race
- a company that makes the leading mobile and desktop OSes and the leading desktop and os hardware, one of the top consumer cloud offerings, a major online media store, and a popular consumer electronics retail store
That sounds like 2-10x too many. Think about what Google, Apple & Microsoft do compared to Meta.
about half (80k) of the equivalent fulltime employees at Apple are involved in the store footprint, so they're retail staff in one of their main sales channels.
And as other's have pointed out, Apple has a far wider range of products and services than Meta, and produce far more hardware products, including their own cutting-edge SOC's. Meta, meanwhile, get Broadcom to largely produce their "custom ASIC's", not just fab, but deeply involved in design, tape out, and validation.
Part of “Big Tech” hiring isn't just to have an important thing for everyone to do but also to keep competitors from having access to those people.
Meta is the youngest company of that group. Apple and Microsoft have been around for over twice as long.
Meta also has the narrowest scope of those companies.
Really it's kind of amazing that Meta has so many employees relative to those other companies given how much narrower their business is. Puts the overhiring into perspective.
But both Google and Microsoft also massively overhired around the same timeframe as Meta, and are still digging themselves out of the mess of their own making. And making their teams pay for such stupidity.
Now compare it to Meta, a company where the vast majority of revenue is essentially a few mobile apps with an advertising network. No operating systems, no processor design, and a few hardware boondoggles only 1/10000th the scale of Apple's, etc.
Now realize that, if you subtract out Apple's retail employees, they have roughly similar headcount to Meta.
Now tell me again that Apple is in a "worse" position than Meta on efficiency.
Meta bought Rivos, and as far as I can see do a ton of work related to Linux kernel stuff (I heard about this in the context of eBPF). But datacenter side, not consumer.
Meta might surpass Google on _digital advertising revenue_.
Google's overall revenue is still ~2x Meta's
So? They likely already had too many in 2021.
>They currently have less than half the employees of Google or Apple; only a third of Microsoft.
Technology (hw/sw) wise, they also have 1/10 the internal tech and public product breadth and scope of Google or Apple and Microsoft. Maybe 1/50 even. They do like 4-5 social media and chat apps (that they hardly ever update anymore), and some crappy VR stuff nobody cares for.
They had 17k employees in 2016 and 80k in 2022. And given that a lot of the big tech companies looked like this albeit not quite so extreme I think it's right to say they might all have a glut of employees.
Someone has to be doing the actual work at Meta, but that might not be the people who are seeking out new jobs. So we get this false impression that their engineers are a bit... not good, because those are the ones actually leaving.
People from Google, Meta, Microsoft, Apple, etc...it's all the same. Given the size of these organizations (anywhere from 100K-300K employees if you include contractors), there's a vanishingly small chance the individual you're interviewing had influence or responsibility over any important thing specifically. And if they were high enough on the org chart to be responsible for something real, they weren't ever hands on and just played politics all day in meetings.
Everyone will claim otherwise of course, but its all layers and layers of diffusion of responsibility.
The pace of work inside these orgs is, meet for months about a narrowly scoped new feature (eg. "add a 5th confusing toolbar to Gmail to market Google's 7th video call tool"), take months to build it and run it up the organizational gauntlet for approval, launch it and then chill for 3 months because nobody does anything big in Q4.
For many people at these orgs this is what an entire year of "work" can look like, for which they will be paid roughly $400k.
> The pace of work inside these orgs is, meet for months about a narrowly scoped new feature, take months to build it and run it up the organizational ladder for approval, launch it and then chill for 3 months because nobody does anything big in Q4.
This sounds wonderful, it certainly wasn't the case for us.
If you were actually important to the organization it would be a terrible mismanagement of the company. A well-run big org is designed such that workers are replaceable cogs in generalized salary bands, that's what makes the machine durable.
It's very easy to think you're "productive" and "busy" when your days are filled with meetings and trying to placate various groups of stakeholders. But if you look at your actual work output after a year in big tech, it's fundamentally low impact, and it's that way by design.
I'd like to keep tugging on this thread, I find it interesting.
In my experience, everyone up my chain of command was motivated to derive as much impact from their reports as they possibly could. If anything, it felt as if the system was designed to reward impact above all else - promotions were given to engineers who could demonstrate their work on _____ increased _____ by x% driving revenue by y%.
Nowhere in the system seemed designed to reward low impact, it really felt the opposite.
When you were at a big tech co, your experience was different?
Hmm...it's been a while, but when I was at Apple one of the reasons given internally for why products were so much better than the competition (and they were) was that Apple typically had 1/10th the number of people working on a particular product or feature.
I wonder if that's still the case.
But Apple is still amazingly efficient compared to others like Meta/Microsoft/etc if you just look at raw headcount vs. product/service/distribution surface area.
As an engineer you are thinking about impact as 'scope' or 'features'. Leadership will be thinking marginally on what adding a net new engineer will provide to the business.
“Marginalism is the economic doctrine that we can best understand value by considering the question of how many units of a good or service an individual has, and using that starting point to ask how much an additional – or marginal – unit would be worth in terms of other goods and services.”
Very small gains multiplied out over extremely large amounts of compute over large amounts of time add up big.
And that's why Google can spend so much money on fairly small scoped teams.
Remove Google's monopoly level distribution, and then build that feature and tell me how much revenue it generates.
The value is in the monopoly which was formed by the founders and all the early employees by having the right products at the right time decades ago, not in the "upgrade now" button some worker bee added to Gmail in year 25 of the company.
Yes, that "upgrade now" button probably does generate $100M in revenue per year. But the reason why isn't because of some unique engineering talent on behalf of the worker bee.
They just pay that dude so much because activist investors don't scrutinize costs too aggressively on growing monopolies (wait until revenue growth stops) and they value stability. If you don't value stability to the same degree (you aren't a massive 200K employee org), I wouldn't hire the "upgrade now" button guy.
Of course those engineers would rather have more meaningful work if it came with similar compensation and work life balance.
Want to see how motivated Meta employees are? Watch how fast their offices clear out at 5pm on the dot.
Cool exciting and meaningful science job: 200k
Big Tech surveillance capitalism job: 800k (at the low end)
The calculus has only been about affording housing and providing for the family.
“…for which they were paid roughly $400k.”
If I had to guess, the main reason you don’t hire big tech employees is because you can’t afford to. Everything else is extremely subjective depending on what area said engineer worked.
some people call it empire building, but it’s really just incompetence.
Since companies usually don't want to telegraph the layoffs too far in advance, they try and keep the people in the know as small as possible. That means the people making the decisions on who stays and who goes are often multiple levels removed from a lot of the people affected.
I'm really sorry to hear that you got let go and I hope you are able to find a new role soon.
Mark Zuckerberg ultimately approved that hiring initiative, right? He's the CEO; either he approved it or he approved of the hiring of the person that handled it and likely delegated the task to that person.
Mark needs to be shown the door.
Oh wait.
Mark's on the board.
And he has majority voting power.
... I'm starting to think there might be difficulty in holding him accountable.