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I enjoyed reading it. Informative and showing of their processes and giving some intricate details. And yes, the end goal is to sell products which is fine by me. I take this over any generic non-saying marketing-blurb any time.
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Seems a little revealing that they tout the clearance and not the difference in efficiency.
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Does it? Not everything is a sign of deception.

Even if it is the case, and not simple an omission to focus the narrative, does it matter? Case fans pull what 4 watts? 5 watts? Who cares if it pulls 200 milliwatts more than a competitor when it's cooling a GPU and CPU that consume more than a hundred times what it can consume

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>Case fans pull what 4 watts? 5 watts?

That's really high. Like usually they are 100-150mA (so sub 2W) Lots of controllers would be 1A max.

The tolerances are for noise mostly. I'd consider the noise (and longevity) the single most important part of fans (else most fans can spin close to 3k rpm and cool)

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Tighter tolerance isn't universally a good thing. It might make the fan more susceptible to damage due to mishandling or dust. They might be selling a fan that has a shorter useful life for no real benefit.
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I take it you've never dealt with Noctua for warranty issues (or any issues).

They go above and beyond.

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Case fans pull what 4 watts? 5 watts? Who cares if it pulls 200 milliwatts more than a competitor when it's cooling a GPU and CPU that consume more than a hundred times what it can consume

Yes, exactly. The high precision is marketing, not something needed in the product.

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My understanding is that the precision is supposed to help with noise. Less turbulence, etc.

FWIW, in my setup (10th gen i5, RTX 5070 Ti in an old Define R3 case), the 12 cm Noctua G2 fans run quieter and have a much less obnoxious noise than the old P/F series, which wipe the floor with the Arctic fan I bought for a computer that lives in the basement and sounds like it's about to take off.

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A 5 pack of arctic pwm fans was 25€. I was considering noctua but the G2 fans were always delayed. But I doubt I would have paid 150-200€ for 5 fans.

They do have the most insane pricing. I could see myself buying some in the 15€ range but not 35€.

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You lead me to believe that they are targeting a niche "audiophile" market and probably not a commercial market. The concern in the commercial market would be energy savings vs. capital expenditure. Some commercial spaces actually introduce white noise into spaces to increase occupant density.
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They target people that want quiet/silent cases, obviously not commerical, unless you're going after the long life/warranty service. Or you go for their industrial line.
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They are targeting people who want nearly-silent fans for computing devices and will pay considerably higher than average prices for them. I have several of them, and they are vastly quieter than the competition. Wouldn't be worth it in a commercial space, but I want my house to be quiet.
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Audiophile products are a known scam.

This is an enthusiast product, as evidenced by the premise that you care about color-coordinating the inside of your computer.

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I'd love more white, personally. I also don't understand the obsession with black. For me, black objects are very difficult to observe in detail, and that irks me.
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I imagine a white PC fan would look terrible if not cleaned daily or used in a room with very filtered air.
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Well, I have a bunch of lower-end black fans, some of them quite old, from before transparent cases were a thing. They're actually pretty much gray if I don't wipe them off.

Noctua's signature... brown-orange? Whatever that color is, it has the same issue. The blades are basically gray if I don't wipe them.

Haven't seen anybody start a gray craze, though. Though I have a grayish motorbike that also shows dust and dirt like nobody's business (it's a bike I use strictly on paved roads).

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Silver is the ideal color for hiding dirt. I had a silver car once. Unless you drove it down a dirt road during a rainstorm, you basically never had to wash it.
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If it were about performance and not marketing, they'd try to optimize for resistance to dust adhesion and resource consumption: energy, cost, durability, etc.
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I have them. They get dusty at about the same rate as a pure black fan (which also shows gray/brown dust quite easily). I need to clean mine about every 6-9 months to keep them looking good enough to "show off". I generally run a Winix HEPA filter in each room of my apartment.

I don't think matte white is worse than matte black in terms of showing dust. They both do.

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I suspect there's a reason brown is Noctua's signature color.
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Black cars show road dust immediately. White cars don't. I image it's similar for computer fans
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Dust can actually be more visible on black than on white.
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Totally. I used to favor black a long time ago when most computers were still gray and the idea of having everything in black was really cool, but since realizing that details and controls are harder to discern on black, I’m all in on white and silver. It’s also less prone to showing fingerprints.
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Have we solved the yellowing? I guess many of us have memories of old and ugly yellow computers.
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TIL: Generally all plastics exposed to UV start to photodegrade. If you google why old computers turn particularly yellow most sources point to bromine-based flame retardant agents in the plastic, but some people make a convincing case[1] that ABS just naturally turns yellow in UV light.

Not much real research into that topic, interestingly.

[1] https://medium.com/@pueojit/a-look-into-the-yellowing-and-de...

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Not sure why all the fire retardants are needed. Besides, steel probably retards fire more effectively than most fire retarded resins and is probably far more recyclable.
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If all advertising was this interesting maybe I wouldn't hate it
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Yeah it's more marketing than anything IMO.
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Wondering if it's just the marketing that Noctua did, and the actual mold and process engineering left to some fab in China?
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With Noctua I highly doubt that is the case given their track record for quality overall and all other information available around their design and engineering process. As far as I know based on all the information I have seen all the design and engineering is done in Austria. They also have a track record of only releasing things once they are satisfied something performs within their standards. Something that would be next to impossible when solely relying on external fabs and process engineering.

They also utilize different manufactures afaik (historically Taiwan, but also China these days) meaning they need to have pretty solid in house knowledge and expertise to make sure different factories produces similar results. When they first started utilizing Chinese factories people noticed visual differences and were worried about that. But Noctua at the time claimed that they made sure that performance was still the same. A claim that was put to the test by various review outlets at the time (I want to say gamer nexus did a big piece about it?) and confirmed to be true.

Having said that, if you do utilize external factories you automatically are making use of their process engineering to some degree as well. But, and this is difficult for many people to understand, that isn't a binary thing either. You can entirely rely on the factory to basically do everything for you and just send feedback on iterations but you can also work closely with them and actually get involved in the process itself.

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