I think this is a step beyond that - why should people be creating cooking websites when you can ask LLM how to cook given thing, while indeed, serving their own ads. It's the continuation of "we own content other people produce" policy
Can you really though? Are the results delicious? I've never tried that.
That being said, an LLM can give creative ideas, mix and match components, but you should not trust the details at all.
Block Googlebot from your sites.
Let's go back to webrings.
They killed their competition and now they will give you the product that gives them the most money.
Not me. I really appreciate having both results simultaneously. I can scan the first couple sentences of the AI response, and if that already has the answer then great. I can expand it to see if there's more.
Or, if I see that the AI mode didn't understand my brief search query, I just glance at the search results below.
And often times, when I do need to follow a link, I find the source result links in the AI mode to be a better quality than the search result links.
It's the best of both worlds.
But how do make the determination that the answer is good and you should stop reading the page? Vibes?
Users aren't adopting their AI at the rate shareholders expect, so they now force the adoption at the cost of search.
>Just one year after its debut, AI Mode has surpassed one billion monthly users, with queries more than doubling every quarter since launch. As people have realized just how much more Search can do for them, they’re searching more than ever before — so much so that last quarter, we saw queries reach an all-time high.
>Another place where we’ve been rapidly innovating is in the Gemini app. Last year at I/O, the Gemini app had 400 million monthly active users. Today, we’ve surpassed 900 million, more than doubling in a year. In that same time, daily requests have grown over seven times.
I'm not entirely sure I'm buying that, unless users keep prompting the AI to reduce the amount of reading they need to do. Sort of interrogating the AI, rather than reading a Wikipedia page.
People have many more questions in their life than they do queries.
Rather than "users don't find what they want with the AI as easily so they have to spend longer with it"
Of course they have more AI queries every day. They have full control over what goes to LLMs and what doesn't.
No, it's not. AI mode is something you have to select (in the search window). There is an AI overview provided with your basic search results.
That's what I get, in the UK, logged out of Google, from a search in Firefox omnibar using "Google" as provider.
I'm aware that they have other things that can be described as AI modes.
AI Mode in that screenshot is the tab to the left of All.
I wonder how much the search results thing is related to language and locality. I have a hunch but I haven't really dug into it.
I live in the US, I speak English, and my browser is normally chrome.
The number of times I've gone to the 2nd page in Google search results you can probably count on one hand in the last 15yr or so.
I use the standard Google search things when I want specifics... Using quotes, site:news.ycombinator.com to search a site, or add a "-" to remove results from that site. I use a "+" when needed. Nothing fancy.
When people say they can't find things in Google search, I'm genuinely baffled. I have a strong suspicion that it has something to do with the combination of browser, locality, and language. Why? Could be tons of reasons for that, some probably anti-competitive on the browser side.
I have tried to use ecosia, start page, duckduckgo, etc. Was never happy with those results and always ended up back at Google search.
I just want to know what's different, you know? I look up some pretty obscure stuff sometimes.
Note: I do normally have my Google account logged in in the browser when doing search, however I have search personalization and history turned off, so that should not be influencing the quality of my search results compared to whatever "baseline" is.
Regular people are/were really bad at using google, so google moved towards showing what it thinks you want rather than what you want. They paved over the skill gap between people who understood keywords and word order, and people who just typed in a quasi legible sentence to find something. In doing so though, they killed a lot of skill that people had developed with google for years.
Basically they made the game worse for pros so it could be better for amateurs. I have never heard a non-tech person complain about google getting worse over the years, and they seem to overwhelmingly use AI overviews now too.
Was I the frog in the pot and now I'm cooked? I don't feel like in search Google any different from maybe 2005 or so.
Citation needed. A hard push to change their search offering, sure. To improve it? Well, if by improve you mean 'require more interaction and viewing of more adverts on average before leaving' ...
I would bet all of my money that you never once did a Google search (pre-LLM mania, but maybe even after) that looked like
"What kind of clothing is best for when you are going hiking around the lake, so my feet don't get so cold?"
Sadly, this is how most humans have used a search engine for decades now.
Technically, all the people who google "how do I disable this shitty AI mode in google" would count as "driving an increase in total search queries."
An easy way to make a feature popular is to force it on everyone. Then you can pat yourself on the back when 100% of your users are using it!
1. To protect ad revenue they make search results worse to increase the number of searches by making people refine their searches. This made people upset because search result quality went down. 2. "AI everywhere!" put them in a panic, so they shoved am LLM into results, hoping it could pick through bad results and give good data to the user. 3. LLMs are expensive to run, so they're using a cheap model.
Cheap model + bad results = abysmal user experience.
There are too many groups with opposed interests fighting. Ad groups wants worse results so people search more (not realizing this just drives users away). Search groups want a better product so they stop losing users, and the AI group is being given a bad name because management is using their worst AI product on search. So the whole experience is just garbage.
Why would this work? Were yahoo and askjeeves sandbagging their results too just so they can get more clicks?
The platform has been various kinds of hostile for a few years now
"AI" gets higher volume of use than search. This was disclosed by Google under oath
More traffic, more usage time, more data collection
Like the parent I use good/paid AI when I want an AI response. So, yeah, an omnibox that knows when I want "an answer" and one that knows when I want to find a thing sounds slightly more convenient than switching between two tools, but Google search is not that Omnibox.
So now you're trusting them to provide the cure?
Because Google wants to kill off its search engine here. It is very clear.
> I assume it's a play to test the waters for how the ad market is going to work, because as a product I really can't see why I would ever use it. Dropbox comment moment incoming?
This assumes that Google search is still a high priority for Google. With their privatized adNetwork, they are trying to get people to trust them, and abuse users via their ads. That is their business model. Google is an adCompany. It stopped being a tech company many years ago already.
Also they control the adMarket for the most part. Just look at youtube.
...and it really hasn't been for a good number of years now. I left a while ago when results were all SEO copy pasta blogs this is just a final nail in the coffin.