The interesting part of 6G doesn't seem to be faster downloads so much as sensing. ISAC is basically about making the network capable of sensing the physical environment as well as communicating.
Some of the current work is already discussing the "six sensing modes", involving different combinations of the network and UEs transmitting and receiving signals reflected from objects, and even how users might be incentivized to let their devices participate
That feels potentially much more consequential than another speed bump. 3G/4G didn't just make phones faster; they enabled an entire ecosystem that was hard to predict beforehand. My guess is that sensing could be a similar pivot for 6G.
Consumers literally don't know the difference between cellular/LTE carrier "5G" marketing and the "5 GHz" band on their home router now.
Why would they know the difference? They don't have any technical appreciation of what either term means or its implication for what the hardware actually does; the terms sound similar; and they've been trained by decades of marketing to choose bigger numbers[1].
[1]: And many of them apparently didn't even know that "one third" is bigger than "one quarter", as A&W found out the hard way: https://en.wikipedia.org/wiki/Third-pound_burger
3GPP releases are more fine-grained than that. E.g. rel. 99 introduced 3G/WCDMA, rel. 8 introduced 4G/LTE, etc. Other releases only add features.
In the industry Gs are used all the time to refer to the technology/architecture, then releases are used to refer to specific features, though generally noone supports all the features of a release.
5G is already much less clear: 5G non-SA literally depends on 4G for signaling and uses 5G-NR (which itself is still OFDMA) only for user data. 5G SA changes the core network again, but isn’t even supported in many networks worldwide.
There are huge jumps in bandwidth within a generation too. 3G started out with circuit-switched-ish 384 kbit/s and ended with 40+ Mbit/s on HSPA+. The jump from that to early LTE was much smaller in comparison.
So in a way, the model of “every once in a while, the carriers and manufacturers bundle up a bunch of optional extensions and call it (n+1)” seems to be coming for 3GPP just like it already has for e.g. 802.11.
https://en.wikipedia.org/wiki/LTE_frequency_bands
Even within a category such as "4G" there have been significant advances in some radio capabilities since it was introduced, like MU-MIMO, vs early "4G".
There's a very large number of different things that are all being marketed as "5G" now, so it's really a drastic oversimplification to try to say that all 5G is the same thing. Do you not remember the very early days of "3G" when cellular carriers were trying to market EDGE/GPRS as if it was 3G?
"Even within a category such as "4G" there have been significant advances in some radio capabilities since it was introduced".
Yes but this is as I explained in my previous comment. There have been new features and new capabilities but on the same technology and system architecture. Think of improving internal combustion engines over time vs. switching to electric motors. That's how Gs broadly work on the technical side.
Perhaps the issue is marketing overusing a technical term that does not lend itself to it super well, especially when comparing 4G and 5G, from a smartphone consumer standpoint.