I understand these companies want to move fast, but this seems to be one of those cases where going slow gets you there faster.
Good luck with this attitude homie!
"I needed to add a billing address field to the order flow, so I suggested we use Kafka to process shipping requests. My boss said the form field should turn red if an invalid address was entered, and in response, the team lead objected that Oracle charged too much for MySQL. I checked for a pricing page but found a 'call us' form. The CTO decided to go with Kafka, and told us that landlines are an obsolete platform."
The global impact of AI doesn't change when you force DCs to build in another area.
I do really dislike that AFAIK almost all of these are being powered via burning fossil fuels. Any way you slice it, it's going to mean that locals end up paying higher energy bills.
At a large enough scale, it doesn't matter how efficient you are - you're still causing a more damage than the region or the world can take.
There being a grain of truth or a valid angle doesn't wash bullshit from being bullshit.
This is right up there with being able to predict a competitor's total manufacturing capacity for the next year because you have hard numbers on their raw material purchase.
Power and water consumption number revelation goes directly to ceiling on maximum compute and relative compute efficiency. It's handing to every competitor on the planet (including China) "Hey, here's the raw situation on how far along we are on our total capacity to do anything."
... whether this should be a trade secret (since power and water are both shared resources with the surrounding community) is a reasonable question, but in the ecosystem where it is, Google having this data public and their competitors not is a problem.
The concern is real and very much deserves the opprobrium voters are showing.
I get it, a lot of the older data centers consumed relatively little power. More than nothing but manageable like 1 or 2MW.
The reason for the "craze" is that the AI datacenters being built are monstrosities that consume way more power, an order of magnitude or more. And a lot of them are going up.
I think the largest data centers consume about 1 GW.
https://www.enconnex.com/data-center-energy-consumption-and-...
https://techplustrends.com/1gw-data-center-power-consumption...
The largest AI datacenters. And there are multiple planned that consume beyond 1 GW. In particular, I'm referring to the box elder county data center which I believe is one of the largest planned. [1]
Prior to these AI datacenters, 100MW would have been considered an extremely large amount of power for a single datacenter.
But also, 1GW is a huge amount of power. More than a lot of states use, and not the really small ones like Wyoming. Just for reference, steel mills use 40MW and there's about 8 of them in the US.
1GW is an absurd amount of power to consume.
[1] https://www.tomshardware.com/tech-industry/kevin-o-learys-9-...
Not even close to a true statement.
EIA says that the lowest electricity use by state in 2024 was Vermont, at 5.5B kwh. That’s about 0.6GW, if you assume continuous uniform use. By the time you get to #48 (Hawaii) you’re over the 1GW mark [1].
According to the EIA, US utility-scale generation capacity in 2025 was 1.3 million megawatts [2], so assuming that these new 1GW datacenters were on the public grid, they would each consume about 1/1300th of the 2025 supply. Not nothing, but not nearly the dramatic impact that you’re suggesting.
For perspective, the Grand Coulee Dam has a generating capacity of about 7,000MW. Robert Moses dam in Niagara Falls does about 2700MW.
[1] https://www.eia.gov/state/seds/data.php?incfile=/state/seds/...
[2] https://www.eia.gov/energyexplained/electricity/electricity-...
If the Box Elder datacenter were a state it'd rank #19 in terms of power consumption (78 TWh).
It is correct to say these massive data centers will represent a significant percentage of US power consumption when built out.
I haven't done the math but if I see how many tokens I can burn per month for 100 USD it's pretty mind boggling to imagine how much capacity is being added by this build out.
This is not the place to discuss it but even in my wildest predictions I find it hard to imagine that we're really going to need all this capacity anytime soon (although I guess anything spare can go into training).
https://www.pv-magazine.com/2026/09/03/chinas-solar-capacity...
I'm sorry, I never worked in a data center nor lived near one, what's the obvious reason you couldn't dispute them? My only guess would be that Google really wanted to keep the amount of usage secret, but that'd only make sense if it was higher than expected not lower.
Also, they didn't want you to be able to guesstimate how many machines / computing power they had, for similar reasons.
People complain about new data center slurping up all local water and then neither Google nor representatives can say "No, actually we're not, here is the numbers", because Google doesn't want their competitors to guess how many machines they have in one of their data center? I'm sorry but that sounds very far-fetched, must be another reason parent wrote it was "obvious" they couldn't divulge how little/much water the place uses.
They published a lot of less specific info (PUE numbers, water efficiency, etc)
They were very sensitive about any site specific numbers.
Traditional data centers have far smaller power density per rack and thus cooling requirements than AI datacenters; if you can use closed loop system without evaporation, water usage is very small. Difference is around order of magnitude
But if you want to fit maximum amount of compute in the space and need to dissipate it, evaporative based system will be far more effective space wise; especially if also for some reason you built it in hot place, rather than somewhere in the north
While on the surface, the proposals sound very efficient and low impact, as always the devil is in the details.
Standard operation would use closed loop cooling, relying on rooftop rain water to keep the loops topped up. However, the company has acknowledged that when ambient temperatures rise above a certain level (26C), they would need to switch to evaporative cooling.
The contract with the government also has a section where the company requires a connection to the state agricultural water supply as a backup [1].
When rainfall is plentiful and temperatures are low, as they often are in tasmania, everything is rosy.
However the state does experience periods of draught and thats where things get sketchy. Conflicts are likely to arise when a large investor in the states economy wants to start draining the local water supply to keep ai agents running at a time when crops and livestock are competing for the same resources.
Similar issues would arise regarding power. Firmus is proposing to underwrite an expansion of the states already extensive Hydro power network, but for that investment they would very likely expect priority access to the grid when supplies start running low.
[1] https://www.tasmaniancountry.com/newspaper/tasmanian-country...
Most of the consumer water is evaporated but that leaves behind dissolved solids and minerals and so some of the water is used to clean that out. That water also often contains additives like biocides, anti-scale agents, and corrosion inhibitors.
This water is discharged into the sewer system or to municipal wastewater treatment facilities.
Here's an article on the various ways data centers can be cooled and what effect each has on water usage [1].
[1] https://www.fwpcoa.org/content.aspx?page_id=5&club_id=859275...
Are they drawing from a flowing source or an aquifer? Is it depleting a limited resource?
Is it evaporative or does the waste get discharged?
Is the waste water treated for the metal that it leaches from the cooling system?
Is it allowed to reach thermal equilibrium first or is the water discharged warm which can cause algae blooms or other problems?
They easily could build near heating system or cooling the water down in another probably big facility close by and send it to the city
Right, isn't that what sharing the information is about to show, that it isn't consumed? Show how much water they're adding to the ecosystem, since I'm guessing they'd have numbers on that, if that's how it works.
but trade secrets
I think all data centers and other industrial concerns above a certain size should have to publish that.
The hysteria always gives datacenter usage numbers in a vacuum, never a comparison, for good reason; we might have to start protesting golf courses and paper mills instead.
It'd be pretty easy for the company to dispel those outlandish accusations - the PR department could just report the true numbers.
Why not get people riled up over water under the bridge and not unpaid rebates? What can anybody do about it? Send the sheriff to lock out the facility?
https://sustainability.google/files/1699a2e19277e478b38a659f...
The data tables start on p. 90.
Of course, they'd like the water thing to stay an issue as it distracts from others. The water problem has been concentrated on because even some of the most adherent climate change deniers recognise that water access is a significant problem in many areas, so it is an issue that can be usefully raised and won't get tied up in the human-caused-climate-change argument. Unfortunately concentrating on that could be distracting from other matters.
Both things happened when Sam Altman blogged about how much water the median ChatGPT query used.
Effectively no reward at any risk level, regardless of whether one agrees if there is actually any risk.
If they are using over a certain percent of any public utility (and yes ALL utilities are public) the utility should force it to be disclosed.
Correct. But they can't so easily without Google's (or other big tech companies) big legal departments to make challenging the excuses difficult.
They carefully hid things so they could expand for as long as possible, knowing that having the necessary footprint for services, cloud, and AI would be key to winning the race. When I worked at Google, our leaders were always "proud" they had built such a huge fleet (originally for search + ads but rapidly growing to a wide range of products and research) without competitors knowing just how large, because they figured eventually AWS and MSFT would realize they had to build out massively to handle the coming loads.
So they hide these things to stave off complaints for as long as possible.
I think the disinformation is people thinking that data centers directly use vast quantities of water. What happens is the power use stresses water supplies in local areas.
https://www.theguardian.com/us-news/2026/jun/08/datacenter-a...
Now that it has been, though…
It is also interesting how much the anti-datacenter panic sounds like astroturf.
Not necessarily astroturfed but definitely biased.
It's not well-paid enough to be immune to kool-aid etc, and it's not on the sociopathic management level either, so we can expect a certain degree of very human rationalization going on.
It offers the compelling counter-narrative of "yes, we're evil, but hell yeah this is lucrative af". That makes the ego even happier, as in that story, one is the clever mastermind playing the system, so we can reasonably assume that that path will be taken.
If that path is unavailable, and cognitive dissonance sets in, the other path left is actually drinking the kool-aid. The corp must be nice, after all.
(This all assumes that people do in fact want to do good and have a conscience, but for those that doesn't apply to, there's the sociopathy path as mentioned in the previous comment. Reality is slightly more murky and dynamic, but I'd argue that this rough if-ladder exists as described.)
That makes it very clear he was an employee of Google working at the data center.
Written communication is hard
All this whinging about "is this project using too much power or not" is pointless scarcity that we've chosen to partake in. If we are to create and spend political capital via hyper-focussing on a single issue, perhaps we should use it to fix this instead?
[1]: https://reneweconomy.com.au/just-staggering-china-installs-1...
[1]: https://thehill.com/homenews/senate/6121776-gop-worried-data...
hint: An individual 18-hole course uses between 300,000 to 1 million gallons per day
If we can close 1 in 3 golf courses and have all the water we need for data centers - and then some - would that be acceptable to our society?
Do we desire so much golf that we'd prefer to stress our water systems instead?
This is a choice, alternative approaches do exist but we should definitely not assume that datacenter water usage is _always_ benign.
You understand, the water isn't used up? It's not even used up in agriculture. Even when you drink a glass of water, the water doesn't actually disappear, soon someone else will be drinking it. The same water that was on the earth when the dinosaurs walked the planet is still on the earth today. No need to panic about someone using water.
The only reason to be concerned is if someone is mixing the water with other chemicals at a rate faster than the natural filtration and then not paying for the treatment to purify the water again. But that is not an issue with data centers. Merely using water is a concern only for people who don't understand how matter is preserved, but a school physics book should dispel those concerns.
> Most data centers are closed loop systems, they circulate the water over and over again.
The linked article talks about >500 million gallons used by one large Google AI datacenter in a year. It's nice that most are closed loop systems, but if it's such a common thing to do then why isn't it done by default with all those AI datacenters? How cheap is water for Google that recirculating it is not a no-brainer?
However, the source of the water can be "used up" faster than it can be replenished, such as in the case of some aquifers