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What's is the 'retail cost'? Because nobody (except total idiots) is actually paying their published API pricing.
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Most "enterprise" companies are paying full API costs. The subscription deals are only available to consumers. If you want enterprise levels of control over how your staff are using the models you need to pay up.
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Not even close. "enterprise" companies are negotiating contracts. Call it pre-provisioned capacity, wholesale pricing, etc. Same is true for AWS, Azure, Salesforce, or literally any SaaS provider ever. There is a reason literally every single pricing page for any SaaS provider has an "Enterprise? call us" column.
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From what I've heard those enterprise negotiated discounts for Anthropic tend to be in the 15-30% range, which isn't anywhere near the deal you could get from using the $100/ or $200/ or $500/month subscriptions.
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The enterprise discounts are not as extreme as the personal subscriptions.

Unless you managed to talk them into that, in which case, share your secrets!

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Most of their revenue comes from customers pay API pricing.

Those individual subscription plans you get as a consumer are not what their big enterprise customers are using.

Those plans are cheap so you, as an individual, can get familiar with the product and convince your company to get it at work. Your company pays the API prices to get enterprise features.

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Big companies actually are paying published API rates, Anthropic and OpenAI models are desirable enough that there is very little wiggle room to negotiate. It's their way or the high way. Same with things like "safety" filters and (for Fable) mandatory data retention.
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