https://www.ribbonfarm.com/2009/10/07/the-gervais-principle-...
the Cornell article is basically just empirical testing of these concepts.
it does make Rao's original article a little easier to digest but it was already pretty tight through the first 3-4 parts.
> “Corporate bullshit is a specific style of communication that uses confusing, abstract buzzwords in a functionally misleading way,” said Littrell, a postdoctoral researcher in the College of Arts and Sciences. “Unlike technical jargon, which can sometimes make office communication a little easier, corporate bullshit confuses rather than clarifies. It may sound impressive, but it is semantically empty.”
I'm taking issue with "semantically empty" and saying they're actually semantically rich, but they are coded signals. Coded signals become increasingly indistinguishable from noise.
Further much of it is not even code. Examples like the microsoft letter are clearly a performative act to soften the blow of bad news. No one in the know is reading such an email to discern some hidden message; it's written to not be read.
Hiding information in the protocol layer while the bulk content that is "supposed" to contain the meaning is present but actually meaningless. Or for a physical analogy the payload of the envelope vis a decoy and the real information is hidden in the way the flap is sealed.
The Big Short by Michael Lewis, page 101.
"We plan to right-size our manufacturing operations to align to the new strategy and take advantage of integration opportunities."
What the study actually shows is that less skilled people find it harder to distinguish this sort of way of saying jobs are being lost or puffery about "we have permission from the market to be a world class, tier one partner" from generated manager speak that's incoherent or mixes the metaphors up like "covering all bases of the low hanging fruit" or "drilling down one more click on people"). Probably because those less skilled people have poorer reading comprehension in general and typically less exposure to corporate environments.
The conclusion they’re nonsense comes from the random generation and the technical perspective on semantics; but it’s entirely possible they’re generating phrases that do have semantic meaning when said by a manager… and hence their whole study is flawed.
They quietly assume their conclusion, when assuming their generated phrases are vacuous rather than contain coded semantic content.
> A senior director talks about better alignment of their various depts: We need to cut fat and merge, start identifying your bad players
In my experience neither one of those are automatically a sign of impending layoffs. Rather, it's an executive doing their job (getting the organization moving in one direction) in the laziest way possible: by telling their directs to work out what that direction is amongst themselves and come back with a concrete proposal for review that they all agree on. The exec can then rubber-stamp it without seriously diving into the details, knowing that everyone relevant has had a hand in crafting the plan. And if it turns out those details are wrong, there's a ready fall guy to take the blame and save the exec's job, because they weren't the one who came up with it.
Interestingly, this is also the most efficient way for the organization to work. The executive is usually the least informed person in the organization; you most definitely do not want them coming up with a plan. Instead, you want the plan to come from the people who will be most affected, and who actually do know the details.
If the managers in question cannot agree or come up with a bad plan, then it's usually time for layoffs. A lot of this comes down to the manager having an intuitive sense of what the exec really wants, though, as well as good relationships and trust with their peers to align on a plan. The managers who usually navigate this most poorly (and get their whole team laid off in the process) are those who came from being a stellar IC and are still too thick in the details to compromise, the Clueless on the Gervais hierarchy.
On the rare occasions I've used it sincerely in meetings I've always caveated it with some variation of "the real meaning, not the BS one." This never seems to work so I've just dropped it from my verbal lexicon altogether.
No individual holds power over connotations. Language just evolves.
Okay, but I still reserve the right to be pissed off at teenagers using 'out of pocket' when they mean 'off the wall' or 'out of bounds'.
I do sometimes rebelliously use words in their original connotation along with an unnecessarily lengthy explanation. Never anything that's now an insult, of course, those I just stay away from and am not mad about either.
I do wonder whether adding chips or bacon to counteract the cloying one-dimensional sweetness of the other ingredients would make me a fan though... chunky natural PB, blackberry jelly, hickory-smoked bacon on ciabatta? Hipster PbB&J might be the ticket.
If I know a given wording is widely misunderstood, to the point I'm planning to immediately follow it with a clarification - often that's a sign it's not a very good wording.
There are exceptions, of course - go ahead and say Cephalopods (things like octopuses and squid) if you're a marine biology educator.
So yeah, sure, context does matter.
So by using such a phrase, underlings signal both how close they are to bigwigs by knowing such a phrase first, and also demonstrate a vote for alignement, by quoting some phrases more and others less. Bigwigs raise status of underlings by repeating and expressing interest in their new phrases.
These phrases come and go in waves. Underlings laughing with them basically signal they are not worthy of attention in the political melee.
When you put enough bafflegab around it, you can almost ignore that you said something unpleasant. Because the part of our brains that processes for emotional content, doesn't process complex language very well. Hence the example with ten paragraphs of complexity to hide the pain of a major lay-off.
After I noticed this, I found that I did this. I reliably use complex language when I don't like what I'm saying. So much so that I could use readability checkers to find discomfort that I was not aware that I had!
And I'm not the only one to notice this. See https://www.youtube.com/watch?v=fpVtJNv4ZNM for George Carlin's famous skit on how the honesty of the phrase "shell shock" over time got softened over time to "post-traumatic stress disorder". A phrase that can be understood, but no longer felt.
Corporations have just developed their own special complex language for this. And you're right. It is emotionally dishonest. That's why they do it.
Pretty shocking belief when you're of courseing all "ICs".
If it was inevitable than the amount and degree of corporate BS would've been stable over the last 5 decades, and across countries and languages.
In reality, it has been anything but, instead showing massive differences across both.
You _want_ most ICs to ignore a negative message that doesn't involve them, and you _want_ to give middle / lower managers the discretion to address an ICs "nonsynergistic" contributions on their own time. It's a signal not a prescription. This allows a public person to make a public statement and set direction without prescribing actions so lower management and ICs can do their thing.
Upper management becomes increasingly vibes-based, from what I can tell.
This sort of management is dysfunctional even in it's premises.
Sure, direct, cold, concrete, public data is "best" in the objective sense, but people's feelings and pride matter, and any attempt to wave that away is just naive.
I definitely agree with what you're saying here where these words actually do mean something, but it's completely opaque to those outside the "know". I also have found that there's not any better way to express information to those in the group than in this coded language, even if it makes completely no sense to me.
I wish younger me understood that the way I'm being perceived is the only important thing, not choosing the "best" words to technically describe a situation
Blathering vague garbage execu-speak in a large meeting, even if it is some hare brained attempt to send "coded messages", is usually just some self-important charlatan bloviating and trying to sound intelligent and important to everybody else. And it is never effective communication.
QED.
or even best possible outcomes for the shareholders. cuz most of this coded BS is to make some executive's life easier, not to keep the board happy.
if they had a concrete plan they'd say it, and coded signals are only for certain audiences, who in most cases may not be most people, most shareholders, or more employees.
As with all forms of cynicism, it has a grain of truth. And a much larger grain of truth than is comfortable.
https://www.astralcodexten.com/p/book-review-the-gervais-pri...
What's specifically interesting about corpo-speak though is it's one of the only version of this (at least that I know of) where it's main purpose is to be euphemistic. In most other fields, the coded language is meant to be more descriptive to the in-group. In management, the coded language is designed to be less descriptive on purpose to avoid the human cost of the decision.
It's dystopian because it follows the same patterns as military language, and serves the same purpose to sanitize unpleasant realities. "Neutralize the target" in military lingo, "Right-size" in corpo-speak. In both cases, the human at the end is stripped of their humanity into a target or resource to be managed (or killed).
Can we go back to Personnel or Staffing? Those are nice and neutral by today's standards...
The day the layoffs take your job (but not your officemate’s) might be a good day to learn how to read the corporate signals.
Early in my career, I hated, and I do mean despised people who used the term "value".
And then, one day when my colleague suggested migrating all our servers from windows to Linux but couldn't for the life of them articulate what that would do for the business / client, it started clicking. A lot of us talk about effort, activities, tasks, accomplishments. I did this, Bob did that, Fatime did the other thing. At some level of management, "value" is the well understood shorthand for "when we follow the chain of benefits, what does this actually do for the client / business?". Its their job (when done well) to ensure technical tasks contribute to business value.
And we could be upset that they are inventing weird jargon for no clear reason, but then spend a minute explaining "garbage collection" etc as a term of art, and realize that pots are calling kettle black and all that - nobody has weird jargon like IT techies :->
Conversely, when someone talks about "decolonizing" a curriculum or "centering" marginalized voices, to me it's a clear statement about who gets to define meaning and whose history counts, but to my Boomer uncle it's incoherent, if not an outright attack.
For example, the current energy policies are more environmentally friendly than under previous administrations. This is because of previous admins objections to nuclear power. The environmental movement's pushed energy polices are a bit like trying to trim your monthly expenses by changing to a type of tea that is 5% cheaper but not refinancing your mortgage. This only makes sense to the scientifically literate (in this specific domain), not the wider population (which is why you don't understand it). Yet this position is clearly correct and backed up by a mountain of numbers, data and evidence.
PS This doesn't mean your Boomer uncle has any insight, a broken watch is right 2x a day. It is a sign of just how extreme some parts of the left have become that it seems that way.
These are separate things. If he's interpreting it as an outright attack, he _is_ hearing it correctly. But incoherence would imply he's _not_ hearing the coded language in it's true meaning.
Trump is taking a lesson from Putin. Social media makes this extra easy, as you can bury criticism with a hoard of what-aboutism-bots, redirected arguments, and straight up BS.
English also has more than one words for lies - lies, falsehoods, fibs, bs, prevarication.
Yeah sometimes we know stuff is a load of crap at work, but we gotta humour the process. Maybe it's 10x as bad in Russia. But I've seen little independent evidence those words Perun used mean completely different things, I think he's just accidently exhaggerating a possible bit of nuance.
I found the source of this new alternative interpretation https://theconversation.com/ukraine-war-vranyo-russian-for-w...
I call it BS.
Can you expand on this?
I think to get the full meaning of both, you'd need to be fairly steeped in a world that uses those words all the time AND it is often used to identify people who "get it" from those who don't.
If these people weren't able to influence local governmental policies, then it would be fine to leave out the details. However, they are and so leaving out the bad parts of the policies they push is just dishonest and why the other side's propaganda is working so well right now. The biggest problem with that is that it makes politics more extreme (in both directions) and this is generally bad for the rest of us. So next time, don't leave out the actual practical effects of this type of politics and its messaging.
Is it like when an executive or politician "retires" to spend more time with their friends & family?
Yep. I'm a director now. This is exactly how it is. A big part of being effective in this role is understanding how direct you can be in a given scenario.
A senior manager on reviewing a proposal asks them to synergize with existing efforts: Your work is redundant you're wasting your time.
Option 1 is how I'd say it to a peer whose org is duplicating effort. You can give your advice, but at the end of the day: not my circus, not my clowns.
Option 2 is a more-direct way of how I'd say it to someone in my own org. I'd rephrase to: "Someone else is already doing this; focus your efforts on something more impactful."
And there's blatant bullshit, like paradigm shift, culture building, and so on.
Two categories of execspeak.
"We will actualize a renewed level of cradle-to-grave credentialing" is an example from the article - you can't actualize a level, you can't renew a level either. And "cradle-to-grave credentialing" is at best a bad way to describe some real concept. It's word-salad from start to finish. It's not coded language, it's bullshit.