That feels like a bog-standard search feature on a marketplace. I can only assume the omission is intentional.
The problem with Apple is they make statements that they walk back gleefully at a moments notice.
- Nobody wants a bigger phone - iPhone Pro Maxes
- Nobody wants foldables - iPhone Duo
- We've simplified the product portfolio .. ahem.
- AI is bad - Ours is called Apple Intelligence. Totally different thing.
Think Different indeed.
[1] https://www.apple.com/newsroom/2010/06/07Apple-to-Debut-iAds...
Apple has all but conquered the high end of the market, but that ad revenue... it's so tempting... soooo tempting... just one hit...
What we need is antitrust enforcement so there are other options and more competition. The free market can't fix anything if the market is just a race to the bottom between two companies
Android has more ads if you buy it through a carrier, but you can easily make it have far fewer ads by installing LineageOS, and then installing Firefox with the real uBlock origin (not ublock origin lite).
iOS does not allow you to install alternative browsers, nor can you customize the OS to the level of lineageOS, so iOS simply cannot match the best that you can do on android.
Android has more of a free market because on my pixel phone, I can choose either Google's android distribution, or LineageOS, or Graphene, or build my own ROM. I can use F-Droid or the google play store.
What we need is laws requiring that all iDevices apple makes are open hardware which support installing android, iOS, or a custom OS you build yourself, all hardware-essential drivers are free, and so on. That would let people compete on the software side of thing while Apple's hardware team iterates on that. If iOS really is better on its merits, people would install it even with the option to pick other OSs.
Or just none? I'm not doing anything special and the only ads I ever see are from some games.
Android's "free" market comes with the freedom to be bombarded by ads. As much as i used to like that, i now recommend only apple phone and computers to normal people. The average person has no idea what lineageOS is, forget about knowing how to install it.
The beauty of it is that the average person can buy a LineageOS-enabled system without having to know it's not "normal Android". Look at /e/OS for instance, and hopefully soon GrapheneOS will come preinstalled on some Motorolas.
I strongly disagree with this sentiment, Apple shouldn’t be forced by the government to allow other OSes on their products. There is a solution to this, it’s simply to stop buying Apple products if that’s a concern.
Your proposal is that the way to address market consolidation is to buy a different product. You can see the problem with that, right? Products with a network effect need a critical mass of users to be viable, e.g. to be targeted by third party developers and hardware OEMs. The way they achieve that is by starting off with compatibility with existing apps and devices. If the incumbents can lock them out of doing that then new challengers are doomed and your proposed solution is unavailable.
Moreover, it stops being "Apple's product" when they sell it to the customer.
Almost every company, tech or otherwise, even expanding into things like sports have faced this. It’s nothing new. If Android or Linux OEMs want to convince people to move to their ecosystem they should just produce better products that the majority of a population would actually want. Not run to the government to hinder another company because they can’t or won’t compete technologically or brand wise.
There is nothing Apple is doing to lock competitors out of the market. iMessage, Facetime? Convince customers that your option is better.
And also Apple customers buy the hardware knowing it runs macOS/iOS. Apple has never once advertised the OS is changeable or the ecosystem is “open” unlike Google who started that way and is trying to claw things back. You don’t go to a BBQ place and get mad that it serves meat and demand they start serving vegetarian food.
"Bad thing has occurred previously, therefore nothing should be done about it"?
> If Android or Linux OEMs want to convince people to move to their ecosystem they should just produce better products that the majority of a population would actually want.
That's what they're trying to do. "OS that people would actually want" is the one that runs their existing apps on their existing hardware. That's the thing the incumbents are blocking them from doing.
"If you want to make a new OS you must first reproduce the entire hardware supply chain and replace the entire installed base of user devices with a new system that has no existing users" is basically saying that you're not allowed to do it.
> There is nothing Apple is doing to lock competitors out of the market. iMessage, Facetime? Convince customers that your option is better.
If I create a messaging app which is exactly as good as iMessage, but Apple preinstalls theirs and not mine on the majority of US phones and messaging apps have a network effect, what happens?
If I make a better messaging app, but Apple bans it from their app store which is the only way to install it on the majority of US phones and messaging apps have a network effect, what happens?
> Apple has never once advertised the OS is changeable or the ecosystem is “open”
Ma Bell never once advertised that you can use your own phone on their phone network.
The solution isn’t degrading another company’s product or forcing them to do x when there’s already existing competition.
> That's what they're trying to do. "OS that people would actually want" is the one that runs their existing apps on their existing hardware. That's the thing the incumbents are blocking them from doing. "If you want to make a new OS you must first reproduce the entire hardware supply chain and replace the entire installed base of user devices with a new system that has no existing users" is basically saying that you're not allowed to do it.
I mean I just disagree here, I don’t know what else to say. People were fully aware of what Apple was when they bought the products, Apple didn’t trick anyone, or anything. They also are not the sole phone OEM and they don’t have a monopoly.
Other companies can step up and provide actual competitive hardware. There’s nothing stopping Samsung or (especially) Google from putting more effort into their lineups to match the performance, fit and finish that Apple users like. They’ve just settled for mediocrity in some aspects (i.e. Google holding onto their Tensor chips, or not improving the UX/UI of Android, or even improving its brand perception).
> If I create a messaging app…
Not the same thing at all as far as other OSes go, this is more applicable to something like allowing Chromium on iOS. The appropriate comparison would be if another OEMs OS had a messaging feature baked into their OS. Google attempted it (or still does?) and their branding and advertising are just so incredibly bad they do nothing to sway the average population.
I think like a lot of the HN users here, the Android and Linux OEMs and even companies like Framework are disconnected from the average consumer and can’t comprehend why people choose Apple and don’t care about all the technical stuff like an unlockable bootloader, installing apks, etc.
> Ma Bell never once advertised that you can use your own phone on their phone network.
Again, not the same thing as Apple holds nothing near a monopoly in the US or worldwide.
You might if there were only two restaurants and both were really meaty.
Yes, there are more than 2 phone OS options but nearly the whole of the market is those 2.
Linux phones are currently a subpar product and it’s not because of Apple. The device hardware sucks and the actual use of desktop Linux hammered into a mobile OS is an extremely poor experience even without app compatibility.
"Your honor, the defense assumes a fact which is not in evidence."
Why is that a safe assumption in this market in this decade? There are huge barriers to entry, both natural and artificially-created through market-clout and lobbying.
Capitalism is the art of making your customers act like this.
If your branding and product is good enough you can overcome this. I mean just look at social media networks too that constantly come in and out of the picture.
I also don’t install the YouTube app so I use the browser to visit the YouTube site and have an ad free experience and can even have audio playing on it while the screen is off or I’m in another app so it’s an objectively better experience than using an android device with the YouTube app that is automatically installed on it.
It's not better than YouTube after Morphe. Morphe is an app that can patch other apps. It makes the official YouTube app nice by removing ads, skipping over sponsored segments, remove tracking from links, improves the player, etc.
Would be extremely hard to do something similar on iOS.
I have had until now 4 Android smartphones, which did not have any ads whatsoever.
Like other posters have said, if you do not buy the phone directly, but subsidized by some carrier, then it might come with crap installed on it.
Of course, currently Google appears to make efforts to make Android worse, so it would not be surprising if ads would appear.
The primary exceptions are GrapheneOS and Lineage, but it's not like people can buy a phone with them in the store (yet).
My Xiaomi has no adverts.
But then the Samsung S22 I had before didn't have adverts. Certainly didn't come with McAfee.
I have a Samsung and I've never seen such ads.
The kind of ads they are talking there in the article would be in cheap Chinese phones in the Android world I think.
I am on Android, I have no ads.
Not going to lie, it's a holistically bad experience, very similar to iOS in this regard. But Android doesn't show ads. The closest thing would be the Google Photos pestering to back up to cloud, things like that. It's per app, and usually there are better apps to replace the offending ones. (And vendor garbage can even be uninstalled, although it's very deliberately inconvenient to do.)
Bonus points for having Brave browser with built-in adblock, for the free YouTube Premium-ish ad-free experience.
I'm on GrapheneOS, so they are not enabled by default, but I think on Google certified Android you can also switch them off. Also, besides that, if apps implement notifications nicely, they are nicer on Android, because you can turn on/off notifications per category/channel. Of course, some apps just put everything together.
I was horrified about how many ads my wufe has on her iPhone. I mean web ads in Safari. It's unsusable.
That’s just the internet isn’t it?
Not sure we can blame Apple for that, but I’m sure they could cook up a decent blocker if they wanted.
About Photos: why not disable notifications for the Google Photos app?
I never see ads on my android phone
You are right though. A duopoly is rarely a competitive market, especially for complex products (it can be for commodities)
Probably. There aren't many ads on iOS either aside from when you buy another Apple product and add it to your collection. If you just have the phone you won't see most of the ads mentioned in the article.
Every time I opened the system settings, it would insert an ad for an Apple TV Trial after a 2 second delay, causing all the items to shift down, forcing me to either wait every time I opened Settings or else mis-click when it finished loading the ad.
Android doesn't do this, it just shows me the system settings. I was so glad to go back to Android.
I use Android
No ads.
I feel left out, thank Dog for that!
There's no chance these guys don't already have the full suite of Apple services (whether or not they use them) tied to their iCloud accounts. They've probably never even seen the nagware.
In any case, user experience and the original ethos the company was build around has been lost for a long time, and enshitification by greed seems the ultimate outcome for every company that is traded publicly or equity funded.
> tap and hold on App Store icon to see the context menu option
Not criticizing because i can see that many people love Apple products precisely for this reason. Apparently this makes the UX friendly and intuitive. But it didn't click for me.
It feels like 80% of the UI has non-obvious overloads. I must have either skipped the tutorial or been too blind to find it, because otherwise these things are anything but intuitive. I've never struggled as much with any Android device, even with exotic manufacturer UIs.
On the flip side, imagine having another product made for people who can afford $2k phones... Well you'd probably pay a lot to advertise to that market.
I think trying to balance between these 2 is going to be tough, and your luxury market could evaporate if a significant competitor came along. And by competitor, we're probably just talking about AI in your pocket or on your face that replaces the traditional phone interface. I also think it's a real slippery slope to short term profits once you start taking ad revenue.
Unfortunately, not true. Very, very, very few people are going to abandon the years of work they've put into using iOS and macOS because of a few pesky ads. Sure, they'll complain about it, but they won't actually switch.
I do agree that Apple is ripe for disruption, but it certainly isn't going to come from any of the existing players, nor is it likely to come from the AI labsp laying fast and loose with your data (and who will also be serving ads).
Great reference! Agree, it's a "last straw" situation -- you can foist all these indignities upon your "captive" user base, right up until you can't.
Designing and producing a new smartphone with an equivalent feature set and performance and power efficiency is about as big of a moat as you can get.
if it could wver be quantified, i bet it's a net $ loss. and apples esteemed image is ostensibly very important to them. why the hell do apple execs think different?
You lose customers to those products. I’ve switched to CoMaps. Some of my friends went back to Google Maps—the differentiator for Apple was privacy and that seems to have been lost in kind even if not yet in magnitude.
Yup. If the main differentiator is gone, you move to the next marginal thing that matters, which in this case is working as a map.
I've been hearing this kind of thing a lot, but if a customer is paying for a luxury product, and part of that luxury is not having ads (or being an ad)... advertising to them because of it breaches the trust, erases the luxury, and alienates that valuable customer.
At some point, customers price themselves out of advertising. We see this in fashion. Designer brands have their consumer level lines with logos all over them, then they usually have a luxury line where those logos go away. With Ralph Lauren, for example, Polo gets you a logo on almost everything[0], while Purple is nearly logo free[1].
[0] https://www.ralphlauren.com/men-clothing-button-down-shirts/...
[1] https://www.ralphlauren.com/men-clothing-button-down-shirts/...
Do you understand how incredibly privileged you have to be to afford a $500 shirt? (Most people would say that about the $130 shirt!) Then that principle, applied across my entire set of life expenses, just to get a company to not take advantage of me?
¹… and that's tossing the $3,000 shirt on that page, too…
Apple was a company that allowed fairly normal people to have a luxury experience without the 10x price tag, and they're ruining it. People still make "Apple tax" comments, but when looking at their competitors, they really aren't outlandish, like these shirts are.
Seems like a virtuously elitist argument against other elites.
Should we apologize for buying any luxury item?
If we only did the necessities of life, how do you think our world would look? What motivates you?
It is demeaning to others to feel apologetically bad about having luxuries that others don't. It is rude to judge others as privileged. The problem with the word is that it indirectly puts down the unprivileged. Everyone alive is privileged and lots of dead people are too. Be grateful for luxuries, sure. Denial and abstention can be just another form of being an arsehole.
Hipocrisy is hard to escape eh.
It's not about the cost of the phone. If it were they'd stop pushing ads the moment they'd earned back the full cost of the discounted phone you bought. It's purely about greed. Companies push ads so they can stuff more cash in their pockets over and over again for years, if not decades, after the money they got from your initial purchase. It doesn't matter if the phone was $100 or $2000 because ads increase their profits in either case, and money is literally the only thing they care about.
I also think that they're counting on people to have been conditioned to accept ads everywhere. Microsoft has been infesting their OS with ads for over a decade which, like it or not, has normalized that practice.
Apple is counting on the fact that iphone users aren't going to switch to android devices just because the company starts pushing ads in their face. In addition to all the customers who don't stop buying apple products because they are filled with ads, a percentage of them will start paying for more Apple products and services because of the ads. The obvious next step from here is to increase the amount of ads until that's no longer the case. Get used to seeing ads iphone users; it's only going to get worse.
Jobs had to be the smartest and most tasteful person in the room, even when he pretended otherwise. He was desperate for adulation from customers who loved him for his taste, inventiveness, risk-taking, and style.
The motivation was questionable and arguably toxic, but the results were spectacular.
Cook was more of a nickel and dime guy. So far Ternus is looking disappointingly similar.
The share price is all. Customers are the farm animals who Make Number Go Up, and Make Number Go Up is Rule Number One.
The kind of customer focus that drove Jobs is fading into background noise.
Some MBA poisoned it?
"We have a large, loyal consumer base and can count on a steady return for many years," is no longer sufficient. So corporations cannabalize, turning long-term strengths into short term profits.
It's what we're doing to our entire civilization. Why should Apple do anything different?
But I agree, I wish more leaders in the product development space would just stand up and say: "it's garbage, it's hostile towards our users, so we won't do it, because it compromises our values for a quick buck"
Wait, you thought apple, unlike every other company, is not out there for maximal profit for owners but some sort of higher mission? Or where does the misunderstanding comes from? The era of respectful companies having long term utmost moral standing and behavior thinking decades ahead is thing of the past. At least for big boys thats pretty clear.
And where are those customers going to go? The only other option is Android, which is even more bloated and ad infested. Even if Apple is worse now than they were before, there still isn't a better option available.
You can't lose customers if there's no alternative. In the modern era, the average person can't simply not have a phone. It's a necessity, and when a product is necessary for daily life, you lose your options.
No, nothing will come of this. People will be mad and hate Apple more, but consequence is not possible here.
Since when? I never see any ads at all on my Android phone. I can use uBlock Origin in my browser and I can install 3rd party ad-free clients for apps like YouTube and Twitch.
For iOS, they could simply charge an extra $600/mo as a "iCloud ad-free premium" fee to remove the ads, and I think that would make everyone happy.
I don't think people want to pay a large sticker price and then an additional monthly fee on top of it to enable features or disable ads... but I honestly don't know. I just know I sure af won't lol.
I have no clue how popular it is though overall, presumably not super popular.
I also don't think the $300-$2000/mo "ad-free iOS subscription" would be super popular if it existed, but idk, I know at least a few people that would go for it.
This isn't comparable, because the base product is free. We're talking about paying an upfront fee for a premium product (like $2k for a phone) and then being shown ads. Youtube would be a vastly different product if everyone had to pay a one time $2k to use it (and then purchase premium to unlock ad-free). It's also noticeable that a lot of the "premium" media services go from being ad-free to ad-light... so we're back to cable... but that's a different discussion.
It's not very popular because you can remove ALL ads from youtube using a free browser extension
Own a recent-ish BMW. Haven't had to pay for heated seats; I have a button on my climate control to switch it on/off/change the heat levels.
It's a bad idea to pay someone to remove a problem they created for you. That's literally racketeering. They make you pay them to solve a problem that only exists because they put it there to make you pay them to solve it. They can increase the amount of ads at any time to punish holdouts and can increase how much "protection money" they extract from you whenever they want as well. "Nice $2,000 phone you just got buddy, it'd sure be a shame if it was filled with ads wouldn't it?"
Motorola really seems to be going for a luxury look [1] and there will be Motorola devices with GrapheneOS installed out of the box.
[1] https://nitter.miningtcup.me/Moto/status/2102040650606891119...
https://nitter.miningtcup.me/Moto/status/2100933254249627806...
Pantone and some sound partnership.
I would say it often feels more like a luxury product than an iPhone or Google-certified Android phone because it's not full of cheesy stuff. It's what iPhone and Pixel would look like if Apple/Google didn't want to push you: subscriptions, AI, movie/music apps, etc.
But yeah, besides the stock Android which looks good, GrapheneOS does not add UI features themselves. When they add features like the recent secure clipboard, it fits nicely in the settings.
I also don’t think there will be Motorola devices with GOS out of the box, they’re just meeting the requirements to be able install it.
"There's a high chance." https://grapheneos.social/@GrapheneOS/117299954135808210
In other posts they've said they will be sold with GrapheneOS out of the box.
Sorry, but no.
I also have an iPhone for $REASONS. Both my prior iPhone Air and my new iPhone 18 Pro still frequently stutters. Even scrolling some settings screens (which are very simple), I can often see frames getting dropped. Apple apps like the App Store are one huge frame-dropfest (even if you let it preload all assets). Apple can't get a nearly 1500 Euro phone with the fastest single-core performance and probably the fastest GPU to render normal window chrome smoothly anymore.
My P10P with GrapheneOS, which only has a midrange SoC by modern standards (don't believe what Google tells you) and it is buttery smooth.
iOS got even more terrible with Liquid Glass, so many things are badly readable, even with the slider set to completely opaque in iOS 27.
iOS used to be premium compared to Android. But Apple enshittified iOS over the last few years. Even most Apple pundits agree.
Since people seem to disagree because they simply cannot see it, here are two recordings at 0.5x speed so that even people who are not sensitive to stutters can see it:
Even AOSP is head-and-shoulders better than iOS.
Likewise, no Android Auto
IRL I do use it on occasion but everything I use it for, I could just fall back to the contactless chips in my physical plastic CCs - just like I did for all those years on a deGoogled Android phone with no Google Wallet support. The unique value add of Apple Pay in the physical world is nearly zero to me, other than acting as a market force that made US point of sale systems finally catch up to Canada years late and offer tap to pay.
Cash is much better for privacy. The government, banking system, and countless intermediaries should not know how I spend my money.
So the lack of contactless payment on GrapheneOS may be inconvenient, but is it consistent with a privacy stance.
> So the lack of contactless payment on GrapheneOS may be inconvenient, but is it consistent with a privacy stance
I doubt you're implying this, but GrapheneOS doesn't break contactless, Google does by blocking GrapheneOS. Contactless works with curve and paypal in Europe.
[1] https://grapheneos.social/@GrapheneOS/117249893761790371
"Moving from cash to credit cards, PayPal, etc. is an ongoing privacy disaster."
You could always pay the one time fee for heated seats like in the past. It was just an option if you don’t want to pay upfront.
and yet you have to restrain yourself from ever capitalizing on that, because not advertising to that market is what got you that market in the first place
Pun intended?
No way- look at the users on this site simping for every Apple product. If we don't stand up to it then why would the normies?
Source - worked at Apple ~2010.
That said I doubt he’d be happy at the current Pencil lineup. It’s a mess.
All apps really offered was a way to gatekeep payments in games that groom impulsive spending habits, they just happened to start making very serious money on Facebook right about the moment Jobs changed his mind.
Ternus was one of the main people driving these eyesores. He wasn't a nobody.
But still.
Everyone keeps blaming just one guy for enshittifying Apple, be it Alan Dye or Tim Cook. As if literally no other executive or senior manager has any say in anything that happens.
Even here.
Joh Termus was just picked up randomly out of a box. He never knew what was happening at the company, is entirely new to Apple, and never weighed in on any decision besides hardware. That is why he was picked to checks notes lead all of Apple.
where did that come from? he's been at Apple since 2001.
I mean. John Ternus and other execs and senior management had nothing to do anything with it. They were all new, picked up randomly out of the box and only obligingly did the bidding of Tim Cook (or Alan Dye, or both).
I bet they don’t see any ads, because their accounts will have the highest tier (or even a special one above that) of everything.
Though, in my experience, that isn't true with Apple. Even when I tried Apple One, I still saw bugs in the experience that led to ads for things I already subscribed to... particularly in News+ and AppleTV+.
> internal email from Bill Gates complaining about the usability of some Windows features. It’s old — from 2003
https://www.techdirt.com/2008/06/25/you-thought-you-hated-wi...
This whole saga is straight up the standard enshittification playbook by Cory Doctorow. And with no real ownership of the "purchased" hardware is why you all are in this mess.
Glad I'm a Linux user and admin.