upvote
When a company like Delta is on record using AI to set each individual shopper's price as high as possible [1], there's no longer any illusion about having a fair exchange of value, or an idea about who's behaving badly or not.

[1] https://mashable.com/article/airlines-set-prices-artificial-...

reply
We should be tech literate enough here to know that “AI” has become a near meaningless term that encompasses all sorts of technologies and the differences between the two version of AI in your comparison are big enough to make this a false equivalency.
reply
The point isn't that both are using something that might be labeled AI. The point is that the relationship is 100% adversarial at this point, and so you shouldn't feel too bad for asking for a refund when your AI makes a mistake. The company certainly doesn't feel bad, and in fact puts huge amounts of effort into extracting the maximum value not just in general but from you specifically, so maybe just go ahead and do the same to them.
reply
What you are advocating is a race to the bottom for social norms. Instead lashing out at airlines with shitty business practices with your own shitty actions, maybe go to different ones.
reply
I'm not advocating for a race to the bottom. I think we're at the bottom already, and sadly nothing we can do personally is going to change that.

I don't want people to go out of their way to hurt the companies, purposefully buying tickets they don't want and then refunding them or something. I'm just saying that on the occasion that a mistake happens, you shouldn't feel bad about using whatever legal/procedural recourse available so that you don't have to just eat the cost.

I would go for alternative airlines if there were any. Alas.

reply
If there aren't any airlines you agree with you can stop flying. Ultimately the point is to not spend your money with a company whose business practices you so strongly disagree with. If that's the entire industry then so be it.
reply
What do you mean by "so strongly disagree with"?

I've plainly stated that I don't think they are bad to the point you should go out of your way just to attack them.

I also didn't say they are evil, destroying the world or anything like that. If that's what I thought, then yeah, stopping doing business with them altogether might be the best course of action.

But I simply said that you shouldn't feel bad about making use of recourses made available to you by either the law or the company itself. Which I don't think it's at all incongruent with continuing to use these companies' services.

reply
Maybe I misread your point, I'd assume someone would strongly disagree with a company if the the situation is considered 100% adversarial.
reply
which airlines are not doing shitty business practices?

some time ago I was thinking that "well, these dark patterns are there, but I am buying from Ryanair so what I expected"

and then I was buying from more upscale company and it had literally the same dark patterns trying to mislead and upsell you

reply
Airlines are mostly monopolies. There is almost never an exact competing route.
reply
I don't know the last time I looked for a flight and only had a single airline with routes. There's always better and worse options, but that's to be expected.
reply
no matching literally the same products is distinct from being a monopoly

some specific routes may have de facto monopoly but many, many are not

reply
> The point is that the relationship is 100% adversarial at this point

If this was the intended point, it could be made in dozens of different ways from increasing baggage fees to decreasing legroom to the death of inflight meals. The specific example was obviously chosen because they can both be connected under the nebulous label of “AI” to make it seem more unfair.

reply
Is it wrong? Let’s just rename it “algorithms”.

They are using algorithms to extract the highest price from you.

You can use algorithms to extract the lowest price from them.

reply
Why stop at algorithms? Why not computers, electricity, or math? Some connections can be so loose as to be meaningless which makes attempts to establish them pointless or even potentially counterproductive.
reply
Yes, they use all that to make you pay more, and you can use all that to pay less.

Capitalism is based on the premise that everyone will be as greedy as possible

reply
Yeah, that's bullshit.

If/when airlines figure out how to use GenAI to gouge folks they will. Airlines were so eager to enable GenAI and gut service to save money that they rolled out easily manipulated bots and lost money.

reply
I think that you are misinterpreting their intent. Delta Air Lines' President Glen Hauenstein said:

    > the company's AI price-setting technology sets fares by predicting "the amount people are willing to pay for the premium products related to the base fares."
It does not affect base fares, only "premium products" (upgrades?). I always use Google Flights to get high quality search across many airlines. The industry broadly publishes their base prices in Sabre. I don't see how AI can affect base prices for individual buyers.
reply
As someone who regularly gets quoted higher prices than others for the same airline ticket, I totally agree, but given that I know that airlines make razor-thin margins (often less than 5%), it's not totally obvious that this can be attributed to greed or malice. It's possible the airlines that set their prices "honestly" simply do not exist because they can't compete.
reply
This is such a pervasive argument also used to justify a lot of bad stuff in tech ("if we don't do it, our competitors will" / "if you don't like it, you should have asked the regulators to stop me").

This is a small world. The US has something like ten major airlines. Eight if you don't count subsidiaries. Someone at the first one made a decision to embrace an exploitative pricing model. And then, someone at the second airline looked at this and thought to themselves, "you know, we're not gonna organize a PR campaign to stigmatize it, we're gonna try the same".

reply
My point is that it's totally unclear to me that that's how this happened. There were at least a few airlines that did not say "we're gonna try the same", such as People Express Airlines and ValuJet, which explicitly tried to market themselves as fair, cheap, and transparently priced. Those airlines don't exist anymore. They went out of business, mostly because the other airlines used sophisticated pricing schemes to sabotage them. Maybe this was a failure of antitrust. It's certainly much more complicated than "all the airlines colluded together". Given the fact that the surviving airlines were never able to reach a particularly profitable "recoupment phase" of the predatory pricing process, it seems that this did not actually result in unfair prices on average (although business customers obviously get shafted every time).

In other words, modern airlines gouge certain customers, but effectively subsidize others. I would be unambiguously outraged only if they were gouging everyone and making fat stacks.

reply
> I would be unambiguously outraged only if they were gouging everyone and making fat stacks.

No, the thing they're doing is still awful.

The basic problem is that they do actually have competitors and are offering a product which is basically fungible, so their margins are inherently going to suck, even if they do every slimy thing, because then their competitors will just do the same thing and they're back to having thin margins only now they've made everything more deceptive/inconvenient/confusing.

The ideal thing in a market like that is to have an efficient way for customers to cut through the BS and find the best price for a ticket that isn't screwing them in covert ways, because then the deceptive tactics don't work, which takes away the incentive to do them. They'll still have thin margins, only with less deception.

But an individual airline can't unilaterally allow that if their competitors have a way to block it or they'd be at a competitive disadvantage, so they're going to try to stop that from happening. It's in no one's interest -- not even theirs -- to let them. They just need you to not let their competitors get away with it either.

reply
> Maybe this was a failure of antitrust.

It's a failure of customer protections laws. The same service legally should cost each customer the same. Sophisticated pricing schemes should be just plainly illegal.

You can't put an item in the store on the shelf and charge every customer what you like. You have to put up a price and adhere to that price regardless of who wants to buy. Anything else is illegal. Or at least should be.

reply
> You can't put an item in the store on the shelf and charge every customer what you like. You have to put up a price and adhere to that price regardless of who wants to buy. Anything else is illegal. Or at least should be.

It should be but unfortunately I don't think it is. The main reason store prices are the same for everyone is because it wasn't practical to individualize them without making it clear to purchasers that they are getting screwed. Still, store membership programs / value cards are one way this is being done in a limited way. And some stores are already switching to digital price labels which can be updated instantly so this is going to get a whole lot worse.

reply
In Poland its a law for physical stores. If you put out a product for sale you must label it with a price. And the product and the price constitute a sell offer. Buyer can accept your offer and then you have to give him the product for exactly that amount of money. Anything else is illegal. If you made a mistake in the price, that's the cost of your mistake.
reply
Of course you can!

I definitely have increased the price of consulting for "annoying" customers doing stuff I don't want to do. Many moons ago, I was doing some contract training for a small airline here in town. I liked teaching but I didn't really want to do the training they wanted me to do - it was a pain in the ass, it took a week, and didn't really pay enough to justify the opportunity cost.

So I kept raising my price, and eventually, they stopped asking me to do the training. It was great because I didn't have to do the thing I didn't want to do anymore, and I made more money. You are allowed to charge different people different amounts of money - some people are just a pain in the butt and charging more pays for the lack of sanity.

reply
But that's just charging different amounts for different services. Not at all the same as the typical end user price discrimination which is all about charging whatever you can get away with with that particular cusomer.
reply
I agree with the principle but where I think price discrimination goes too far is, for example, Uber charging people more by age or statistically imputed income. Or PlayStation charging more for a game by the time of day.
reply
Notice the difference. One is charging people more because they're actually costing you something by imposing an inconvenience, the other is charging people more because you've X-rayed their wallet and set the price to be the amount that cleans them out.

Notice also the thing the customers should be doing in response to the second one: Sharing the prices they're shown for everything with the other customers so they can arbitrage by having the person offered the lowest price be the one to order it.

reply
So is the idea that laws should allow price gouging only for certain reasons that they must be able to justify?

That would get gamed immediately and we'd be in the same spot. Allow price differences for problem customers that require more attention and airlines will say that why they change prices basedcon certain factors.

reply
The idea is that if you have a handful of customers and you offer bespoke service to each you can have custom pricing. If you offer standardized service to many customers, you can't.
reply
> Notice also the thing the customers should be doing in response to the second one: Sharing the prices they're shown for everything with the other customers so they can arbitrage by having the person offered the lowest price be the one to order it.

Ah, but this is worst in industries where resale is not possible. For example, flights, digital games, and rideshare. Of course one has the option to just not fly, buy games, or use Uber, but this limits a lot of convenience and function in a modern society. This is why I think targeted regulation is not such a bad thing - provided, as you explain, that the reason for the price discrimination is not because the customer actually costs the business more.

reply
It's not practical to have customers coordinating purchases in that manner. What should happen is the customers report to a regulatory agency "this seller is engaging in illegal price discrimination" and that agency brings the hammer down.
reply
But you don't have a way to figure out what your competitors are charging and have automated systems find the maximum you can extract without losing the customer
reply
Its a failure of customers, we don't have to pay them our money and fly on their planes.

If we really care about prices changing per passenger, quality of services, terms and conditions, etc them just don't fly with the airlines that have those practices you disagree with. If that's every airline, well you don't have to fly at all.

reply
I agree in principle but airfare pricing must be more complicated and harder to get right than normal retail. Seems crtainly worth trying to get this right tho
reply
So then, haggling should be illegal and banned or is this idea of "one price for everyone" only to be applied to airline tickets?

Negotiating a price is as old as humans. "That merchant over there is charging 10% less. Can you beat that?", "I want to buy 10 of these, can you give me a bulk discount?"

I have friends that haggle at local stores. One goes does the "Store X is cheaper thing". Another does "My parents live in Oregon where they're is no sales tax, can you lower your price to cover the difference? Otherwise I'll just have them bring it down from Oregon", etc....

reply
How do you haggle with algorithm that is being fed on aggregated data of who you are, how much do you make and what you did yesterday?

It is nowhere close to example you gave.

reply
Exactly. Haggling makes sense when the two parties hav similar levels of information and agency. For entirely one sided transactions where one party has all the power such arbitrage only benefits the powerful party and it is very reasonable for us to come together and decide to make that illegal.
reply
That's not true.

There are many conditions under which price variation allows the seller to maximize the overall amount of services/products that it sells to the largest number of people, all of whom feel like they're getting a good deal.

Should a loaf of bread cost the same thing in Malaysia as it does in the US? No. And if you required it to be such, then people in Malaysia simply wouldn't have bread, and people in the US would likely have higher prices because cutting off less-wealthy markets would reduce the economies of scale that drive overall prices.

reply
This reminds me that flat pricing is a relatively new invention

>> For most of human history, you had to haggle over prices before you could buy something. The Quakers were among the first people to commit to fixed prices — and they did it because it was good morals. Turned out, it was also good business. This is the strange story of the long journey of that little piece of paper.[0]

Seems maybe this is just getting back to haggling, except where the seller has an unfair advantage, and we are trying to eke back a somewhat fair playing field using AI.

It could end up that (maybe wishful thinking), if enough people do it, United Airlines banning AI booking agents may lose them enough business they will need to cut prices or invite in AI agents.

[0] https://www.npr.org/sections/money/2018/02/28/589278258/plan...

reply
Market segmentation is widely practiced. I believe your objection is not to the overall practice but rather certain aspects of it.

My local grocery store has a senior discount on Tuesday mornings.

Many places have student discounts.

Some places offer a discount if you buy in bulk.

I used to be a book store club member, which would give me a discount on prices. A local history club has monthly public talks, with discounted prices for members. And of course most grocery stores have that sort of scheme.

My father worked for a company which offered family discounts to its employees.

You'll find little support for making all of those illegal.

Of course some of these schemes are illegal in some areas, such as a bar offering discounted drinks for women, but those fall under civil rights law, not customer protection.

I tried to come up with a solid way to prohibit the market segmentation practices you don't like, but it's such a slippery concept that I failed.

Like, consider how some regions require bars to close by, say, midnight, but members-only clubs are allowed to be open after hours. These clubs respond by making membership trivial -- show up at the door, apply for membership, and you are in.

"Do you want to apply for the student club? Membership is free, with student id, and then you can pay the student club fee rather than the public fee." Repeat with "retired club, with proof of age" and "frequent buyer club', etc.

reply
The main difference between your examples and what prompted this discussion is transparency. The student/senior discounts aren't actively hidden from other customers.

And bulk discounts aren't market segmentation, but a way for the store to pass on reduced costs due to lower overheads to the customer. Again, they are also usually clearly disclosed because incentives are aligned.

reply
I mentioned grocery store cards. I'm pretty sure you know that while they show club prices on the shelf, many actively hide additional discounts by offering personalized discounts, right?

I don't every remember seeing places which are transparent about the discounts they offer staff and family off staff. At the very least, I've never seen signs listing those discounts.

Okay, it's not market segmentation. My comment was in response to what scott79 wrote: 'You have to put up a price and adhere to that price regardless of who wants to buy.'

That means that if I didn't list a bulk price and someone comes in and asks what the discount is for a bulk order, then, what, I need to refuse them?

Or can I can scribble the price on the tag right then, for the sale, and erase it immediately afterward?

I'm simply not able to figure out what the guidelines should be. I'm also not sure that "transparent" is that useful of a term, given how easy it is to put clauses in terms&services which people affirm without reading.

Or from HHGTTG: “But the plans were on display…” ... “It was on display in the bottom of a locked filing cabinet stuck in a disused lavatory with a sign on the door saying ‘Beware of the Leopard.”

reply
I'd argue there's only three "major" carriers: American, United, and Delta.

The rest, such as Frontier, JetBlue, Southwest, Allegiant - are all discount and/or regional airlines.

For example, allegiant flies to most cities secondary airports that are 1-2 hours drive from the city.

EDIT: It's really 4 equally large ones by passenger miles:

* 1 Delta Air Lines 17.8%

* 2 American Airlines 17.5%

* 3 Southwest Airlines 17.3%

* 4 United Airlines 16.0%

The rest are sub 10%

reply
Southwest and Alaska are absolutely major carriers. Not the absolute largest perhaps but major. Alaska is certainly not discount, and despite the name is not particularly regional.

To your edit, Alaska is something like 9.9%. Technically below 10%, but barely.

reply
No, they aren’t. Alaska is slightly more of a major carrier than Southwest, but just barely. It’s the same as Jet Blue, except it has the American partnership for code sharing that helps it have an appearance of better coverage across the US. Yes, it carries more passengers, but that doesn’t put it in the same league as the three majors.

Like Jet Blue, Alaska has a handful of wide bodies (that it got from its Hawaiian acquisition) and does a few international routes on its own metal, but it is an airline you fly domestically and that primarily serves the west coast most effectively.

It’s not a bad airline (it’s also not anything special), but it’s not the equivalent of American, United, or Delta. And that isn’t to say the individual flying experience might not be the same as those carriers, but it’s not the same class of operation as a business. Again, it does a handful of international flights. To me, major means you have an array of wide-body jets and a large international operation. Not a few seasonal routes on its 29 wide-bodies. For comparison, American has a fleet of 137 wide body jets. Delta has 179. United has over 240.

These are not the same.

Southwest is even less of a major carrier. It’s got a lot of marketshare from its previous era focused on selling the idea that it was cheaper than the majors, but it operates one type of jet, has zero wide bodies and its international destinations don’t count.

And while Alaska might have to use American to pad out its network of flights at major hubs and markets, at least it can. Southwest’s design to eschew major hubs means that tou can’t get a lot of direct flights to major cities. If it happens to fly where you travel to, fine, but otherwise you have to look at at least one hop and go to a smaller airport than what you might expect.

reply
> Like Jet Blue, Alaska has a handful of wide bodies

Jetblue doesn’t have widebody aircraft, but they still offer transatlantic connections.

reply
The Alaskan problem is they more often have unique routes. Which is great and serves cool stuff, but you can’t always count on it bringing competition to your main flight. Allegiant is similar.
reply
If you're in the western half of the country, Alaska is essentially always a route for wherever you want to go, whether staying west or going east.

If you're already on the east coast and aren't going to the west coast, then Alaska doesn't have a route. So I suppose they are "regional", where the region is about 70% of the country rather than all of it.

reply
You don't have to go to the east coast to have trouble finding them. In St Louis they have a whole 4 flights, and 3 go to the west coast. So yes, absolutely regional. And that's the western side of the midwest. In comparison, Southwest has 55 direct destinations from the same airport. This isn't cherry picking: You have as sparse a route map from Dallas, yet another non trivial city. From there, Southwest has 70+ direct flights.

So yes, still a regional airline if your home base isn't exactly on the west coast.

reply
Which is actually worse than the regulated airlines were before Jimmy Carter deregulated them. When prices were uniformly set by the government, there were 11 "trunk" airlines in 1978, 9 regional airlines, and three unregulated intrastate airlines- one was Southwest (flying just in Texas, the other two, Air California and PSA, were just in California). Those 23 airlines are now down basically to the Big 4 plus 3 little ones (Alaska, Jet Blue, Frontier). Airline tickets were more expensive- well, the prices were about the same number of dollars but thanks to inflation that's a lot less buying power.
reply
> Which is actually worse

why?

given "Airline tickets were more expensive"

reply
I meant just in terms of number of airlines, we are worse off. Oh, and service quality. And comfort in flight. (Ignoring things that changed in the rest of society: in 1978 all flights had smoking sections!)

I specifically mentioned the price as the one metric that has improved. And it's a pretty important metric! But not the only one.

reply
You can still get service, comfort, and quality on modern airlines - you just have to pay the 2026 equivalent of a 1977 coach ticket. And I'll bet today's first class is better than yesteryear's coach.
reply
> I meant just in terms of number of airlines, we are worse off.

Ok, but why do you care how many airlines exist? Competition?

Guess what? There was a larger number of airline CEOs, and... less competition! Airline profit margins were fat back in the day (isn't excessive "producer surplus" supposedly a sign of a non-competitive market?).

Not only did the government set the maximum and minimum price an airline could charge, but all routes had to be approved by the government. Airlines who served a particular route were even allowed to protest when another airline petitioned to offer service on that route, and "too many competitors" was considered a valid reason to deny an application.

The reason we have so many fewer airlines today is that some airlines outcompeted others after airlines were finally allowed to compete for customers. One of the things that nobody likes to talk about w.r.t. competition is "what happens to the competitor who got out-competed?"

The answer is: He exits the market (goes bankrupt or gets merged into another competitor). This happens one-by-one until the number of competitors has been reduced enough to achieve a stable market equilibrium. That equilibrium is achieved when the number of competitors is sufficiently small to give the remaining competitors "pricing power" to maintain reasonable profit margins (and thus not go bankrupt).

> Oh, and service quality. And comfort in flight.

Right, when the government makes it illegal to compete on price, you have to compete on other things.

You can still get that old-school level of service and comfort today. It's called first class, and it's great!

They do all sorts of wonderful things, like offer a glass of bubbly before takeoff, halfway decent food, loads of legroom, wide seats for our fat American butts, a couple free checked bags, and flight attendants who act like they give a damn. Most of that wasn't included in a domestic economy ticket back in the old days.

The best part is that modern domestic first class still only costs about the same as an old-school economy ticket. But it turns out that what almost all customers really want is the cheapest ticket possible. Their revealed preference is that they prefer lower quality, no checked bag, and cheaper prices. Airlines who offered this option survived and those who didn't perished.

reply
Economy Plus or whatever most carriers call it these days (aka domestic first class) is definitely not "first class" in any real comfort sense.

I road it once, and the only real difference is an included hard drink, getting off first (which doesn't matter if you have a checked bag), and more leg room before your knees hit the wall in front of you. Debatable about feet room though, since feet can't slide under the wall...

reply
> Which is actually worse than the regulated airlines were before Jimmy Carter deregulated them

Worse than when the government set, not just the maximum, but also the minimum price an airline could charge for a ticket? You're saying that time, when price competition was literally illegal, was better than today?

Is there any chance that you're not actually old enough to remember that time?

What, pray tell, is the advantage of competition when the competitors are forced by the government to charge the same price for the same route? And not just forced to charge the same price, oh no! But forced to charge a price higher than railroads (which cost more to operate than airlines), so as not to outcompete railroads, which are both slower and more expensive to operate.

reply
Free markets compete, it's what they do.

It's like getting mad at your cat for killing a bird - it's just what cats do.

The answer to this behavior isn't being mad at or boycotting particular airlines, it is regulation.

reply
"The market" is not doing anything. My point is that there are rational agents making decisions here, and it's not even some intractable situation where you have 1,000 players and someone will necessarily be a scumbag. This is a small industry with a very high bar to entry. They don't get to pin it on market forces.

And I have actually heard "if you hate it, you should have asked the regulators to stop me from doing it" from a techie, and man... no. You have agency. You own this. If you need a regulator to stop you, you're not a good person, sorry. The market didn't make you do this. You just felt that it absolved you.

reply
> The answer to this behavior isn't being mad at or boycotting particular airlines, it is regulation.

Or, you know…accept that a cat is a cat, and stop trying to regulate scratching simply because you don’t like it.

(I get that you probably understand this, but the “regulation is the solution” is kind of a leap. People whining about efficient market pricing have always struck me as just fundamentally misunderstanding what capitalism is.)

reply
I can barely afford to live because I'm competing with others for the same scarce supply of houses, good schools, and groceries.

Where is the sympathy for me? Why do only large corporations get to use the "competition" excuse?

reply
You have my deepest sympathies, but to be clear, I would genuinely prefer to live in a world where airline pricing was more transparent and fair, I just can't attribute the fact that I don't live in that world to greed on the part of airlines
reply
This comment doesn't even make sense. Nobody is stopping you from pricing your services however you want
reply
Humans need a minimum of about 1,200 calories a day. If a human prices their services too low, they won't be able to afford to eat and will die. If a human prices their services too high, they won't be able to afford to eat and will die.

You cannot price your services however you want.

reply
I know you think you said something interesting, but you really didn't. You can absolutely price your services however you want, and if you die pricing your services too high or low: well that was a silly thing to want.

That has nothing to do with what we are talking about though, and was not the point in the first place. An airline obviously cannot price their services too high or low and expect to survive. You didn't show how the user's comment made sense in the context that it was originally made, nor did you give a proper retort to my comment.

You just picked the wrong thing to focus on and contributed nothing to the conversation.

reply
“Good” schools are made up of their members. Good houses are largely a function of location, and community. Good groceries… I don’t know. Never knew this was an issue in the year 2026 outside of, like, North Korea.

But anyhow, you see the problem.

reply
> Never knew this was an issue in the year 2026 outside of, like, North Korea.

Look up food deserts. I'm sure there are myriad issues you think exist only in North Korea.

reply
Food deserts are simply a consequence of grocery retailers avoiding locations that are unprofitable because of high shrinkage.
reply
Blue Apron, instacart, hello fresh, etc. The logistical options boggle the mind, as long as one has enough money.
reply
Likely cheaper than owning a car in a food desert though.
reply
If one had enough money they wouldn't be living in a food desert.
reply
I honestly don’t see the point of this comment, it’s not even that coherent. Are you saying poor communities should just go conjure up some “location” benefits, or conjure up some money to get more nutritious food? Please expand.
reply
> it’s not even that coherent.

They are saying the biggest problem with the poor communities you're talking about is the people living in them. That seems true statistically no? Or at least, there's more data that supports that than the idea that there's magic soil in the rich communities.

Are we going to pretend like communities aren't shaped by their people now and everybody is just NPCs that has no influence over what their communities look like?

We can at least rule out that poor people can't make good communities because there are plenty of counterexamples that show otherwise.

reply
Maybe if you took one step farther out, you would see that the reasons some people and communities are poor are due to external factors. But go on, keep blaming all your problems on the individual poor people that obviously have something wrong with them.
reply
> But go on, keep blaming all your problems on the individual poor people that obviously have something wrong with them.

Well, I didn't say I had any problems so I'm not sure what you're even referencing here. Weird strawman

> you would see that the reasons some people and communities are poor are due to external factors.

Oh spare me. This is like reaching algebra and thinking you've reached the frontier of mathematics in 2026. As if nature vs nurture wasn't drilled into every prepubescent brain in even the worst school systems in the west. It seems that you're the one that's unable to escape elementary pop psychology.

reply
I see from your history you have some incredibly bad takes and analogies that simply don’t work. Most of what you say I doubt even you understand. For your own sake, go get out of whatever bubble you’re in for 5 minutes.
reply
> It's possible the airlines that set their prices "honestly" simply do not exist because they can't compete.

Or perhaps it’s simply not a functioning competitive market in the first place, for a variety of reasons including obvious ones like large barriers to entry.

reply
One of the most interesting things I recently discovered about airlines in the States is basically none of them make money selling airline tickets. It's break even at best. They are all credit card companies who happen to also fly people around.
reply
Around break even is exactly where comoditized services should be.
reply
European budget airliners make money with selling overpriced sandwiches and coffee. People want cheap so the profit has to come from somewhere.
reply
Delta is one of the healthier companies with an operating margin of 9.4 percent (this year's September earnings)
reply
What about over the last 10 years or so?
reply
The article is about using "AI" for more frequently updated dynamic pricing. However, the company they hired says they don't use personal data. And logically, how would that even work? Price look-ups come from all sorts of aggregators via booking systems that don't helpfully pass along your info or allow Javascript to be ran to fingerprint your system/browser. It could work if you shop for fares on the airline's website.
reply
Yeah, this has that schoolyard "hey, no fair winning, new rule only I get the good ball!" energy all over it.

Unfortunately I expect this to get continually worse for the foreseeable future. We already have "we can use AI to crack things but you can't" pretty well in place and that is just the harbinger. Companies can use AIs to "nudge" us to their heart's content but we can't use AI to counter it is pretty obviously going to be something they push for.

reply
"Rules for thee but not for me" is the default unless there are strong efforts to counteract it.
reply
> to set each individual shopper's price as high as possible

Or, equivalently, lower the price for those who couldn't afford it otherwise, while still remaining profitable. As others have said here, airlines are low margin, so what it means is that everyone who pays more effectively subsidize those who pay less.

How fair it is depends on your definition of fairness. If your definition of fairness is that everyone should pay the same price for the same service, from a poor, indebted student to a billionaire, then it is unfair. If it is more about giving everyone the same opportunities, then individual pricing can be seen as fairer. The wealthy business traveller will see it as price gouging, but will fly anyways because he can afford it, but the student will be able to fly when he otherwise wouldn't be able to.

Customers using AI for their advantage, as to pay less than they can afford will change the dynamic. Instead of a system where travelers pay as much as they can afford, we get to a system where those who don't know how to use technology to their advantage subsidize those who do, which, to me, is the least fair of all.

Now, you are free to use any trick you want to pay less, in the same way that airlines are using every trick to make you pay more, that's the game, and I am certainly playing it myself. The law and regulations are the rules, and to me, it does not unfairly favor the airlines, otherwise, they would have much higher margins.

reply
> fair it is depends on your definition of fairness. If your definition of fairness is that everyone should pay the same price for the same service, from a poor, indebted student to a billionaire, then it is unfair. If it is more about giving everyone the same opportunities, then individual pricing can be seen as fairer.

"They're not screwing you over, it's just Affirmative Action for ticket pricing."

reply
deleted
reply
I think it's clear what they mean is that they want the airlines to sell their tickets without trying to modify our behavior. At least, that's what I got from their comment. Simply sell the tickets for what they are worth to the airline without offering deals to people based on their inferred profile.
reply
In California, you have 24 hours to cancel any booking. The fact that United makes it hard to do so is a choice they’ve made.

They should meet the customer where they are instead of being antagonistic to their customer by default

reply
> In California, you have 24 hours to cancel

Thats a DoT requirement all flights to, from or within the US. (7 or more days before departure)

Cancelling a United flight is one of the easiest cancellations I've dealt with, their app is one of the best but its just as simple from the website

reply
I always laugh when I see it presented to me like it's a feature these airlines offer. FREE 24 HOUR CANCELLATION! I appreciate you informing me of your federal mandate by law in bold, feature-like text.
reply
They don't even mind it really because they overbook.
reply
> Cancelling a United flight is one of the easiest cancellations I've dealt with

That might be more of a statement about what you've dealt with than about United. Their primary concern seems to be splitting you from your money, and only incidentally do they give a damn about the rest of your experience, whether it's about refunds or switching flights or another step. To give one example: I've seen them go out of their way to trick you into getting travel credit instead of a refund to the original form of payment for a fully refundable ticket. And correcting that is a hassle, especially if you were in a hurry trying to buy another ticket.

reply
> trick you into getting travel credit instead of a refund to the original form of payment

There are so many variables that go into the more complicated cases than assuming a "trick" is at play.

One of the biggest problems is people booking through 3rd party websites/cheap-online-travel websites and then trying to handle that purchase through the airline instead of the booking company they used. Even then -- before I starting flying frequently and learned paying ~$20 more directly from the airline solved a ton of headaches -- United would try to work with you to get the ticket released (not sure the terminology here) from the booking agent. But I have yet to experience a "trick" from United, or to a lesser extent of experience Southwest or Delta. Some lesser known and foreign budget airlines are another story.

reply
No. I'm talking about a case directly purchased and refunded on United's website. No complications or shenanigans. You're welcome to believe whatever you'd like, but I've booked enough flights with enough airlines to recognize shady practices when I see them. This is far from the only instance of it either. The only thing I'll give them credit for is they've gotten less shady over the years, but they still got ways to go, and you still gotta watch out for your back when you book with them.
reply
> You're welcome to believe whatever you'd like

I believe my experiences and if you say that was your experience then I believe yours too. I was commenting on similar stories to yours that I heard/read about that had provided more information -- not yours in particular. Some people have consistently bad experiences with a company that others dont.

reply
I've canceled United bookings in the 24h window many times. In all but one case it was as easy as clicking a button. The other case I had to call them, I think because it was around 23h after booking and there was some broken timezone math behind the button.
reply
Why would there be any timezone math behind the button? 24 hours is 24 hours regardless of whether you move during that period.
reply
> of the biggest problems is people booking through 3rd party websites/cheap-online-travel websites

Sure but United (or whoever) chooses to sell them tickets and create those experiences.

Delta has a product called Delta Vacations, run by Expedia. All of these things are businesses decisions they decide to embark on with 3rd parties. They promote the integrations. They don’t have to do these things. I don’t mind if they do, of course, but I have 0 sympathy for them if someone has a bad experience on a 3rd party site selling their product.

If I buy something from Amazon it’s no different.

reply
> If I buy something from Amazon it’s no different.

Exactly, if you buy a pair of Nike's from Amazon you don't go to the Nike website to try and get a refund and then say Nike tricked you out of your refund. The problem is for a lot of people flying is so infrequent and usually a major source of stress that they overlook this fact and it's the airline -- not the cheap prices company they entered into business with -- gets the blame.

reply
I think you misunderstood the point there. Mechanically that’s how Amazon returns work but if you buy a faulty product and it has a 1+ year warranty and it breaks or doesn’t work as intended and now you are outside the return window you would probably return it to the manufacturer.

If Amazon started to ship Nikes with rips or something in them you’d think poorly of Nike first, because you’d assume they sent Amazon a faulty product.

reply
> If Amazon started to ship Nikes with rips or something in them you’d think poorly of Nike first, because you’d assume they sent Amazon a faulty product.

No, I'd think the 3rd party I bought from through Amazon is shady. This literally just happened to my mother in law. We know the quality of the shoes and have seen them first hand. It never crossed either of our minds that the brand was shipping defective product through amazon.

reply
Amazon allowed that third party seller on their website.
reply
I don't know if something has changed recently, but I canceled a United booking once within that 24 hour period. I don't remember it being particularly difficult. I did it on the website.
reply
Disagree. An agent could theoretically continually book, then cancel a flight to hold a seat as a means of price watching.

However United can (and will) ban problematic customers. This policy just gives them something to point to as to why the customer was banned.

reply
Don't you need to provide traveller information at booking? Tickets are tied to names nowadays.
reply
Make anything up to hold (repeatedly if necessary), cancel, then finally rebook under the actual name and passport #. As long as they can't or don't fingerprint you well enough to stitch those identities back together (so would require a few distinct email addresses at the very least).
reply
United’s pretty easy. I’ve canceled many flights and received many vouchers or refunds. Honestly, United is quite good. App is top class. I like flying United out of SFO since it’s a pretty good experience.
reply
except if you're carrying a guitar, that is.
reply
That’s a federal law.
reply
I have never had a problem canceling a flight within 24 hours, and I do not live in California nor do I fly there often. No idea if this is a law or just what airlines do.
reply
A lot of times, companies will just adhere to the strictest applicable version of the legislation because these laws have a tendency to spread, and because it's easier to just have one system than to have an extra set of rules just for e.g. Californians.
reply
You have probably mixed up United with another airline, as many commenters (including myself) have experienced the exact opposite--United's cancellation process is one of the easiest (within the first 24 hours) and is still fairly simple after the 24 hour window.
reply
Delta has had this forever, in every state. And it's very easy.
reply
The customer yes, not the customer's crappy bot.
reply
deleted
reply
it's a single button with instant cancellation after typing in your name and pnr so what are you talking about
reply
These companies have had so many fristrating policies for years — and this one is what you’re worried about?

HN has a policy of not posting AI generated slop on here. Why aren’t you lamenting how they should just let you be “you”? Why can’t LinkedIn just let “me” send 10,000 messages per day using my trusty bot?

reply
There's a difference between abusing a free API of a service to harass people vs "shut up and take my money".
reply
> These companies have had so many fristrating policies for years — and this one is what you’re worried about?

Yes? Fuck that guy for wanting a company to abide by public policy; really?

I mean, this isn't an either/or situation; companies should follow the law. If they don't, they should be brought into compliance by the masses and the government.

---

As an aside, companies should want me to do business with them and they should make it as easy as fucking possible for me to spend my money. That includes potentially allowing me to use an agent to do so.

reply
They won’t care if you use an agent to spend money.

They do care if you “abuse” the return/support features.

Walmart accepts returns basically without question; if 89% of their orders were agents and eventually returned they’d change something.

reply
Well we have seen some return/repair policies be abused and then degraded but I’m not sure this is the best example because typically it’s going to be a physical purchase, shipping costs, things like that whereas the airline example is a purely digital transaction in terms of where the AI comes in to play.

Overall though I think the “abuse” is a good thing as it eliminates pricing arbitrage that the airline is doing and forces them to change their business model and compete somewhere else or in a different manner. We shouldn’t enshrine business models without an extremely good reason.

reply
A common piece of advice for businesses is to fire your problematic customers. After a point they are just costing more than they are worth.
reply
I would say Uniter Airlines disallowing AI agents is because they want to follow the law
reply
I disagree. Companies shouldn’t have to make it as easy as possible for you to pay them. Both sides of a deal may have their own standards.
reply
That may be so, but I think public companies should adhere to public standards.

So what matters most of all is getting good laws in place and not relying on company policies aligning naturally with the people.

reply
It is not hard to cancel United bookings within 24 hours. Even after 24 hours their change and cancel policies are really reasonable. With the exception of basic economy you get a future flight credit and there are no change fees for modified flights.

People using AI agents to book travel are just lazy as hell.

reply
> People using AI agents to book travel are just lazy as hell.

C’mon, there is a whole industry for finding optimal layovers, point transfers via partners, best times to book and so on. Simple case “I need a flight from XYZ to XXX on 12/32” (where you don’t really have options to choose from) is not the one people are using complex machinery for.

Saying this as someone who spent multiple weeks (pre-AI era) trying to arrange stays and flights in a most optimal manner. Now I don’t fly anywhere but I can see why someone would want to offload the whole dance to a smart machine.

If airlines don’t want that, they should end their loyalty programs shams, which are currently designed to be unusable without said optimizations/reward hacking hoops, as points devalue fast.

reply
Oh great so we found another middle class profession to put out of work (travel agents).

Instead we’ll end up with AI agents that don’t actually find the most optimal anything because any hotel or airline who blocks bots and/or doesn’t have an access agreements with AI providers for data access won’t be in the “database.”

The when something goes wrong we are all alone, we’re sending our bot to talk to another bot, rather than a travel agent (human) handling everything when travel issues arise.

Doorman fallacy strikes again.

reply
Travel agents have been shrinking for 25 years thanks to online booking, and from a support point of view chat it’s have been a scourge for decades. People vote with their wallet.
reply
Let's be really real, travel agents have been a declining business for a long time and that has nothing to do with AI.

The two niches of travel agents that have a future are full service event coordination (group bookings, charter, etc., combined with ground transportation), and complex RTW type bookings ("We're going to fly to Germany, stay two nights, take a train to X, stay a night, fly domestically across Italy, then hop on a river cruise, and fly home from Croatia").

For simpler things, there's just no need and many are their own worst enemy.

I took my family to Maui for 11 nights, spending most of that in a resort, then a night in Hana before heading back and home.

The two agents we spoke to that specialized in Maui vacations quoted us a price through them that was $4,000 more than the hotel wanted for the same room direct, and $7,000 more than through Priceline. Both presented itineraries that were in fairly direct contradiction with some requests we made ("we'd like to do x, y, and z, but each with at least a day between them" - one wanted to book them on three consecutive days "so then you could relax"), etc. And both got fairly pissy when we said didn't feel they were giving us something aligned with what we wanted, nor communicating any reason for doing so. "Good luck booking with Priceline, the hotel is going to give you the worst room they can". While I know that there's maybe some stigma with that, ended up being the opposite, "And you're staying with us for ... oh, eleven nights, lets make sure it's the best room we can give you".

reply
You found two bad travel agents, I’ve found more than two bad/hallucinated outputs from LLMs.

I think that the AI travel industry will basically end up not giving you the best options compared to manual simply because steering you one direction or another is so valuable. I.e., AI will sell “sponsored listings” and your AI will book you at those places because you don’t care.

Or the travel providers who don’t want to pay AI firms money will not be booking options, like how Southwest Airlines wasn’t in Google for so long.

The nice part about travel agents is how they’re humans so they have brains and can work around any situation like that. That’s also why booking manually can beat AI.

If you’re traveling to have leisure or exploration, having a prediction engine choose the same probabilistic winner each time is going to end up being a negative aspect. You’ll say “I want a great trip to NYC” and you’ll end up going to Times Square like everyone else because the AI knows that most people go there.

reply
I have zero comments about the usefulness of AI travel agents. Indeed I tend to agree.

And of course, yes, there are good travel agents and as I described circumstances where they are a useful resource.

But in a world of aggregators and other things, many travel agents are just middle men.

Blaming AI for “destroying another middle class profession” ignores years of decline bringing us here. Might it be the final nail in the coffin? Maybe. But AI can’t really wear the guilt on the demise.

reply
deleted
reply
> Doorman fallacy strikes again.

In am not getting why this would be the name of such claim

maybe I am not elite and rich or infirm enough - but I do not get why I would pay extra for doorman or similar servants.

reply
It's actually a very good fallacy to learn about.
reply
I know what "doorman fallacy" is, just that I think that doorman itself are a terrible example.
reply
Just Google “doorman fallacy” if you don’t know what it is.
reply
I know what "doorman fallacy" is, just that I think that doorman itself are a terrible example.
reply
Where I live, there were no doormans in the first place. It is one of those weird examples that flies on HN and nowhere else.
reply
It's not that weird. Some 30% of humanity lives somewhere that could use a doorman. Your lived experience bubble isn't representative of humanity as a whole.
reply
Or, perhaps we have far different priorities in life than you do. I’ll take all the help I can get from AI to optimize where my time is spent.

What a terrible take.

reply
You’re right, some people prioritize optimizing their life away. I prefer to live it.

Just remember that LLMs as a technology are a prediction engine. If you don’t give it very specific inputs, it will just coalesce to a probabilistic outcome.

Soon your travel plans will be just another purple gradient website: https://prg.sh/ramblings/Why-Your-AI-Keeps-Building-the-Same...

reply
Imagine being so lazy that you use a washing machine instead of washing your clothes by hand. People today's are lazy as hell.
reply
I'll bet they don't even go to the well to get their water and instead they just go to the faucet in their house!
reply
Having done laundry by hand, it is a much easier task than moving water is.
reply
I mean, that’s arguably true.

AI is the technology that is going to fast forward our society into Wall-E.

reply
We'll yea but that could be said about any technology. Washing dishes is even less menial task than buying flight tickets because it isn't designed to be annoying.
reply
deleted
reply
In every state you can pay the full retail price for a refundable ticket.
reply
[flagged]
reply
No change fees and full future flight credits or refunded miles for cancellations after 24 hours is customer-antagonistic?
reply
This ignores all the ridiculous games these companies have played, abusing the asymmetries between them and consumers every which way to extract as much as possible. And now they have the temerity to try to control what tools we use on our end to interact with their sites.

I seriously doubt that this is driven by any actual abuse, it seems much more likely that they’re unhappy that it’s harder to rely on limited user patience/attention/etc to make more money.

reply
Yeah, it's not that. They don't want to have users automatically shop for the cheapest flight using LLM
reply
But sites that have been doing that have existed long before LLMs and AI agents. Google Flight is a good example. You see comprehensive price comparison across different airlines, click the cheapest and book it through airline website. How is this different?
reply
Enough people use Google flights that not being there is worse than being there. But if airlines had their way, not even that would be a available. I've looked into building my own flight search engine once, and (official) access to that data (ie not scraping) is very hard and expensive to get, to the point of being pretty much impossible if you're not a huge corporation.
reply
Yeah I think this is mostly CYA for the airline so they can point at some sort of artifact during a dispute and say "Look, you used an agent and violated ToS. No refund, end of discussion, close ticket."
reply
Half right I think. It's the legit agents making efficient use of features which formerly were not costing the airline (on account of being used only rarely) and are now benefiting the travellers (because the agents know how to use them) that seem to be the cause here.
reply
Then just make it super easy to do refunds, ideally so that an agent can do it!
reply
Sure, it’s just like banning EA’s from booking flights on behalf of executives. Those certainly have more cancellations and customer service headaches than infrequent fliers.

What could possibly go wrong, rejecting bookings from people busy enough to want help woth mundane stuff like this?

reply
I shed no tears. Slowly the balance is shifting back towards fair. Wanna make me sit through 5 minutes of navigating your bullshit AI IVR before I talk to your bullshit AI assistant before I talk to someone who can actually help? Great, I'll delegate that to my AI also.
reply
As long as you can pay the tokens. Otherwise you get to sit with the poors in the increasingly grotesque kafka madhouse, waiting in line to wait in line for the line...
reply
That is no argument - that was going to happen anyway, to prevent them from ever using valuable customer service dollars.
reply
Correct — Amazon, Microsoft, et al were moving that direction before LLMs.
reply
Ownership class using AI to get wealthier = good, anyone else using it to try and get fucked a little bit less in this shitshow we call capitalism = bad.
reply
If they can automate the denials we can automate the requests
reply
Not only that, getting through support it’s nearby impossible for a regular human being, and it costs a lot of time.

I am at a point where whenever I have to deal with any online booking website, call it support or booking, I rather spin off an agent and spare me the pain.

The added satisfaction of fighting their claw with my claw adds some degree of satisfaction to it.

It’s not only about price, but also about my own mental sanity.

reply
I'd trust ShitClaw to make less mistakes than me at this point, especially on something fucked up as booking flights.
reply
Is it that, or is it that the agents don't sign up for all of the bullshit tricks they use, such as how it looks like you have to pay for an assigned seat when you can book a less desirable part of the plane for free? Agent won't fall for it, whereas some not inconsequential number of people do. Also, it'll destroy their AB test results.
reply
United is not claiming that the reason for the ban is an increase in refund requests. Nor would they have to provide a full refund in any event, unless the ticket permitted, in which case they have little cause for complaint.
reply
It is one of the reasons they gave.

> actions taken by these tools may result in unintended purchases, account changes, or use of MileagePlus miles

reply